ostomy paste
Worth a lookShows searches that convert (17.2% search→purchase), but soft demand (-5.4% this quarter) keeps it on the watch list.
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great354.63avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.48avg listing price — sweet spot $15–$100
Price range
Great$7.24–$43.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$195K$195K/yr · 69K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
91
Top-5 brand share
89%
Open market
7%
- Hollister31%
- ConvaTec26%
- Stomahesive23%
- Safe n' Simple5%
- ZnnaYoha4%
- ovand4%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.
Hollister$14.594.6★502 rev
Stomahesive Convatec Protective Skin Barrier Paste 2 Ounce Tube # 183910
Stomahesive$12.864.7★1,602 rev
CONVATEC 183910 SQU183910 Stomahesive Paste
ConvaTec$12.934.6★589 rev
Convatec 183910 Stomahesive Paste: 2 Ounce (Pack of 3)
ConvaTec$28.734.6★890 rev
Safe n Simple Stoma Skin Barrier Paste - 2 oz - Protective Ostomy Supplies - Stoma Adhesive Skin Protectant Paste - Ostomy Skin Barrier Classic Formula Pectin Based
Safe n' Simple$12.494.1★209 rev
Newest
by launch date
Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube
Ostmekt$13.076 rev
Jenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage
Jenshhch$9.788 rev
Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin
Generic$15.290 rev
Heagimed Ostomy Paste Ostomy Supplies Alcohol-Free Skin Barrier Paste Stomahesive Paste for Reducing the Leakage of Colostomy Bags 2.1 Ounce Tube
Heagimed$12.9634 rev
ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)
ZnnaYoha$29.8082 rev
Trending
90-day click momentumJenshhch Ostomy Paste Ostomy Supplies 2 oz Colostomy Skin Barrier Paste Stomahesive Protective Skin Barrier Paste Stoma Supplies Preventing Ostomy Pouch Leakage
Jenshhch$9.783.5★
Ostomy Paste for Leak Prevention - Ostomy Supplies - Alcohol-Free Stoma Paste for Skin Barrier Seal & Protection - 2oz Tube
Ostmekt$13.072.3★
Ostomy Barrier Paste - 2 oz Tube for Leak Prevention Alcohol-Free Stoma Filling Paste Creates a Protective Seal Around Stoma Secure Ostomy Supplies for Sensitive Skin
Generic$15.290.0★
ZnnaYoha Stoma Skin Barrer Paste Ostomy Paste Ostomy Supplies 8 oz Tube (4 Pack)
ZnnaYoha$29.804.0★
Hollister 79300 Adapt Skin Barrer Paste 2.1 oz Tube Ostomy Paste Ostomy Supplies.
Hollister$14.594.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“It does the job well”
“helping prevent leaks”
“This paste is hands down the best on the market”
“reduces irritation”
“helps with longer adhesion”
“Useful product”
“The tube size is convenient”
“It provides a reliable seal”
“It's easy to apply”
What buyers complain about
“Tough to use”
“Worst paste on the market”
“Because of this deceptive”
“This product doesn't work”
“Too Thick”
“I was having some trouble with leaks”
“Not my favorite ostomy paste”
“This tube is used not new”
“My child had open wounds from an acidic diaper rash”
“I returned this item because there were no instructions with it”