organic whey protein powder
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$51.45avg listing price — sweet spot $15–$100
Price range
Good$27.14–$129.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$606K$606K/yr · 287K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,989.97avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
592
Top-5 brand share
72%
Open market
19%
- Raw Organic Whey26%
- Garden of Life14%
- Orgain13%
- NAKED11%
- Transparent Labs9%
- Levels Nutrition9%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 31 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb
Raw Organic Whey$86.534.5★4,802 rev
Orgain Whey Protein Powder Vanilla Bean 21g Grass Fed Dairy Protein 5g BCAAs 3g Prebiotic Fiber 2g Sugar No Added Hormones Gluten Free Kosher for Shakes & Smoothies 1.82 lb
Orgain$32.264.5★1,876 rev
Raw Organic Whey Protein Powder Grass Fed Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 5 lb
Raw Organic Whey$129.954.5★1,428 rev
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate
Transparent Labs$59.574.7★1,682 rev
Garden of Life Grass Fed Whey Protein Powder Vanilla - 21g Protein for Women & Men + Probiotics - 12 Servings - Gluten Free Non GMO Kosher Humane RBST & rBGH Hormone Free
Garden of Life$27.144.3★1,286 rev
Newest
by launch date
NAKED Whey Isolate Protein - Only 2 Ingredients 30g Grass-Fed Protein Zero Carb Unflavored Undenatured Non-GMO No Soy Gluten-Free No Preservatives - 28 Servings
NAKED$54.581,566 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
NAKED Whey Chocolate Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Organic Chocolate and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings
NAKED$44.306,303 rev
NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings
NAKED$44.278,125 rev
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings Milk Chocolate
Transparent Labs$59.571,682 rev
Trending
90-day click momentum
Transparent Labs Grass-Fed Whey Protein Isolate - Naturally Flavored Gluten Free Whey Protein Powder with 28g of Protein per Serving & 9 Amino Acids - 30 Servings French Vanilla
Transparent Labs$59.554.5★
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
NAKED Whey Vanilla Protein Powder - Only 3 Ingredients - Grass Fed Whey Protein Powder Vanilla Flavor and Organic Coconut Sugar NSF Certified No GMO No Soy and Gluten Free - 24 Servings
NAKED$44.274.2★
Raw Grass Fed Whey Protein Powder Unflavored 1 Ingredient No Additives or Fillers Undenatured Made in USA 12 oz
Raw Organic Whey$27.284.5★
BulkSupplements.com Grass Fed Whey Protein Powder - Whey Protein Concentrate Powder - Unflavored & Gluten Free 30g per Serving 1kg (2.2 lbs) (Pack of 1)
BulkSupplements$36.894.4★
Demand
Weekly Amazon search volume, last 19 weeks — +1.6% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean taste”
“Good amount of protein”
“Best quality”
“The flavor is natural”
“Clean ingredients”
“Easy to mix”
“blends well”
“Best price”
“Great vegan protein”
“not overly sweet”
What buyers complain about
“Chemical taste”
“Its unflavored”
“Too expensive”
“I don't seem to use nutrition well from food”
“Does NOT mix well”
“It could be 50% less sweet”
“artificial sweeteners”
“Chalky texture”
“don't know much about the quality”
“Changed ingredients”