organic tampons light
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.99avg listing price — sweet spot $15–$100
Price range
Great$9.73–$38.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.7%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,082avg incumbent reviews — the moat a new listing must climb
Market size
Good$391K$391K/yr · 137K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
Competition
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
11
Top-5 brand share
99%
Open market
0%
- August64%
- Cora24%
- This is L.5%
- LOLA4%
- MARLOW1%
- Rael1%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cora Organic Cotton Tampons (36 Light Tampons)
Cora$17.564.4★1,624 rev
August Light Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$15.594.8★272 rev
August Regular and Super Tampons - Easy-Glide Long Applicators - 72-Pack (36 + 36) 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$30.474.6★292 rev
August Regular Tampons - Easy-Glide Long Applicators - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.254.5★262 rev
August Super Tampons - Easy-Glide Long Applicators - 24-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$15.644.5★205 rev
Newest
by launch date
August Organic Tampons - Easy-Glide Long Applicators - Light Regular & Super - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.5921 rev
August Organic Tampons - Easy-Glide Long Applicators - Super & Super+ - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.6528 rev
August Regular Tampons - Easy-Glide Long Applicators - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.25262 rev
August Regular and Super Tampons - Easy-Glide Long Applicators - 36-Pack (18 + 18) 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.15292 rev
August Regular and Super Tampons - Easy-Glide Long Applicators - 96-Pack (6 Packs of 16) 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$38.71292 rev
Trending
90-day click momentumAugust Regular and Super Tampons - Easy-Glide Long Applicators - 36-Pack (18 + 18) 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.154.6★
August Regular Tampons - Easy-Glide Long Applicators - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.254.5★
August Organic Tampons - Easy-Glide Long Applicators - Light Regular & Super - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.594.7★
August Organic Tampons - Easy-Glide Long Applicators - Super & Super+ - 36-Pack 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$18.654.9★
August Regular and Super Tampons - Easy-Glide Long Applicators - 96-Pack (6 Packs of 16) 100% Organic Cotton Tampons for Women Non-Toxic Fragrance-Free and Hypoallergenic
August$38.714.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable to wear”
“Good ingredients, good product”
“Love that these are organic”
“Easy to use”
“Absorbs well”
“Affordable”
“no issue with leaking”
“My new go to with amazing easy applicator”
“As advertised”
“Non toxic”
What buyers complain about
“Absolute waste of money”
“Do not absorb”
“Not leakproof whatsoever”
“not of a good quality”
“Not super comfortable either”
“Deceptive advertising”
“Hard to use”
“Poor applicator design”
“I hate these organic tampons”
“hurt sometimes”