organic sleep mask
Worth a lookShows a sweet-spot price point ($21.53 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$21.53avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Price range
Great$6.20–$47.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Bad12,197.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 51K searches
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
533
Top-5 brand share
64%
Open market
32%
- ALASKA BEAR22%
- BLSSNZ16%
- Dream Essentials12%
- Hicoolfun8%
- Mavogel7%
- Funnysoft4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 38 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Silk Eye Mask for Sleeping - Soft Breathable Organic Natural Mulberry Silk Fabric Blackout Sleep Mask with Adjustable Straps No Pressure Eye Mask for Travel Essentials Gifts (Navy Blue)
BLSSNZ$10.024.6★1,485 rev
Dream Essentials Natura Organic Cotton Sleep Mask | Midnight Black | Eye Mask for Sleeping Light Blocking Soft Sleep Eye Cover with Eco Wool Padding | Made in USA Travel Accessories
Dream Essentials$24.794.1★148 rev
100% Pure Linen Sleep Mask Blackout Eye Mask for Sleeping Eye Cover with Adjustable Strap - Organic Cotton Core Linen Eyes Mask Breathable for Travel - Gift for Women Men (raw Hemp Color)
Hicoolfun$31.673.9★48 rev
Alaska Bear Mulberry Silk Sleep Mask Cool and Smooth (Original Black)
ALASKA BEAR$14.824.7★3,246 rev
ALASKA BEAR 3 Pack Sleep Eye Masks Organic Cotton Cool Bamboo
ALASKA BEAR$28.574.4★118 rev
Newest
by launch date
Funnysoft 2 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
Funnysoft$18.876 rev
Funnysoft 4 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
Funnysoft$27.436 rev
Glow People Silk Sleep Mask 100% Mulberry Silk Eye Mask for Sleeping Total Blackout Cloud-Soft and Adjustable for Beauty Sleep and Travel - Red Tiger
Glow People$47.8052 rev
Lyssiatina Eye mask Pure Linen Sleep Mask with Elastic Band No Pressure On Eyes Side Sleeper Eye Cover Organic Cotton Core Blindfold Napping & Yoga Travel Essentials (Natural)
Lyssiatina$27.8532 rev
Lyssiatina 100% Blocking Light Eye Mask Pure Linen Sleep Mask with Elastic Band Soft Zero Pressure Black Eyes Cover Side Sleeper Eye Cover Cooling Puffiness Dry Eyes
Lyssiatina$27.505 rev
Trending
90-day click momentum
Brooklinen Silk Eye Mask for Sleeping Ivory 100% Mulberry Silk Sleep Mask with Soft Elastic Strap Machine Washable Breathable & Cool-to-the-Touch Ideal for Sleeping & Traveling
Brooklinen$30.334.3★
Funnysoft 4 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
Funnysoft$27.433.2★
Funnysoft 2 Pcs Pure Linen Sleep Mask with Matching Pouch Organic Cotton No Pressure Eye Cover Blackout Breathable Eye Mask with Strap for Side Sleeping Napping Business Trip Gift (Linen)
Funnysoft$18.873.2★
Glow People Silk Sleep Mask 100% Mulberry Silk Eye Mask for Sleeping Total Blackout Cloud-Soft and Adjustable for Beauty Sleep and Travel - Red Tiger
Glow People$47.804.4★
Nodpod Gentle Pressure Sleep Mask | Patented Light Blocking Design for Sleeping Traveling & Relaxation - Sage
nodpod$34.154.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable to wear”
“Good night's sleep”
“Soft and smooth”
“A+ quality”
“Amazing fit”
“very affordable”
“Fabulous eye mask”
“Arrived as described”
“Works well”
“Lightweight and stays on”
What buyers complain about
“irritated my sleep”
“Not a great fit”
“It was uncomfortable”
“Way over priced”
“But strap flimsy”
“Low quality”
“Didn't work for me”
“It is not durable”
“I developed skin irritation”
“Slip & Slide”