organic protein powder unflavored
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$30.54avg listing price — sweet spot $15–$100
Price range
Incredible$22.91–$44.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.7%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$70K$70K/yr · 81K searches
Review moat
Bad18,072.2avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
575
Top-5 brand share
100%
Open market
0%
- Orgain88%
- Garden of Life8%
- NAKED4%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb
Orgain$25.784.3★7,715 rev
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings
Garden of Life$32.374.1★7,135 rev
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★61,842 rev
NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★10,286 rev
Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)
Orgain$22.914.2★3,383 rev
Newest
by launch dateNAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.4010,286 rev
Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)
Orgain$22.913,383 rev
Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb
Orgain$25.787,715 rev
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.2261,842 rev
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings
Garden of Life$32.377,135 rev
Trending
90-day click momentumNAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives
NAKED$44.404.3★
Orgain Organic Simple Vegan Protein Powder Vanilla - 20g Plant Based Protein Made with less Ingredients No Artificial Sweeteners Gluten Free No Dairy or Lactose 1.25 lb (Packaging May Vary)
Orgain$22.914.2★
Orgain Organic Vegan Protein Powder Vanilla Bean - 21g Plant Protein 6g Prebiotic Fiber No Lactose Ingredients No Added Sugar Non-GMO for Shakes & Smoothies 2.03 lb (Packaging May Vary)
Orgain$27.224.5★
Orgain Organic Vegan Protein Powder Natural Unsweetened - 21g of Unflavored Plant Protein 4g Prebiotic Fiber Low Net Carbs No Added Sugar Non-GMO for Shakes & Recipes 1.59 lb
Orgain$25.784.3★
Garden of Life Protein Powder Vegan Protein Powder BCAA Probiotics & Digestive Enzymes Gluten & Lactose Free Unflavored 20 Servings
Garden of Life$32.374.1★
Demand
Weekly Amazon search volume, last 17 weeks — +19.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent protein supplement”
“No odd taste”
“Good flavor”
“Good quality, simple ingredients”
“Organic Natural Flavors”
“Love the ingredients”
“It mixes well”
“Blends smooth & creamy”
“Best price”
“Very sweet”
What buyers complain about
“Gross taste”
“Horrific flavor”
“doesnt even have lots of protein”
“Doesn't dissolve well”
“TOO SWEET”
“Texture is grainy”
“So expensive”
“Very chalky and artificial sweetener tasting”
“doesnt mix in water at all”
“Changed ingredients”