organic peppermint oil
Worth a lookShows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Price range
Good$7.65–$27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Market size
Okay$237K$237K/yr · 139K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad10,282.45avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
35
Top-5 brand share
76%
Open market
14%
- Plant Therapy22%
- Nexon Botanics19%
- Cliganic12%
- Handcraft Blends11%
- Carno Calm11%
- Majestic Pure10%
- Open — no brand owns it (7 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Organic Peppermint Essential Oil 30 ml - Pure Natural Oils for Aromatherapy Diffusers DIY Candle and Soap Making Scent - Nexon Botanics
Nexon Botanics$11.904.6★26,407 rev
Carno Calm Peppermint Essential Oil | USDA Certified Organic Peppermint Oil | for Diffuser Skin Hair Aromatherapy Soap & Candle Making | 1.7 fl. oz
Carno Calm$9.624.5★4,023 rev
Cliganic Organic Peppermint Essential Oil 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified
Cliganic$7.994.6★15,052 rev
Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.744.7★27,338 rev
Plant Therapy Organic Peppermint Essential Oil 30 mL (1 oz) 100% Pure Undiluted USDA Certified Organic Aromatherapy for Neck Tension and Muscle Discomfort
Plant Therapy$17.074.7★9,958 rev
Newest
by launch date
Handcraft Blends Organic Peppermint Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy
Handcraft Blends$11.34161 rev
Carno Calm Peppermint Essential Oil | USDA Certified Organic Peppermint Oil | for Diffuser Skin Hair Aromatherapy Soap & Candle Making | 1.7 fl. oz
Carno Calm$9.624,023 rev
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Peppermint Essential Oil Peppermint Oil 2 Fl Oz
Majestic Pure$7.6531,870 rev
Peppermint Essential Oil by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care
REVIVEEO$8.871,348 rev
Siva Peppermint Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Aroma Massage & DIY Blends- with Dropper
SIVA ORGANICS$8.453,052 rev
Trending
90-day click momentumCarno Calm Peppermint Essential Oil | USDA Certified Organic Peppermint Oil | for Diffuser Skin Hair Aromatherapy Soap & Candle Making | 1.7 fl. oz
Carno Calm$9.624.5★
Handcraft Blends Peppermint Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$9.744.7★
Peppermint Essential Oil by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care
REVIVEEO$8.874.8★
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Peppermint Essential Oil Peppermint Oil 2 Fl Oz
Majestic Pure$7.654.6★
Siva Peppermint Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Aroma Massage & DIY Blends- with Dropper
SIVA ORGANICS$8.454.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“Good quality of all peppermint oil”
“Great Value”
“Just as advertised”
“Great for insect control”
“This is some powerful stuff”
“Works really well”
“Truly organic”
“Good oil”
“Strong and lasting”
What buyers complain about
“odd smell”
“they made it look larger than it really is”
“Not very strong”
“Not oily, more like water”
“Not worth the price”
“found this product to be very thin watery”
“Not as shown”
“I am feeling this oil is leaking or has spilled”
“as it appears to be a quality control problem with this batch”
“It does not last as long”