organic melatonin
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$24.59avg listing price — sweet spot $15–$100
Price range
Great$8.46–$63.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$749K$749K/yr · 192K searches
Review moat
Good1,448.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+1.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
23
Top-5 brand share
100%
Open market
0%
- Pure Encapsulations55%
- THORNE35%
- NOW Foods9%
- MARYRUTH'S1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
THORNE - Melaton-3-3 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Capsules
THORNE$15.574.4★1,074 rev
Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 180 Capsules
Pure Encapsulations$37.394.6★2,281 rev
Pure Encapsulations Melatonin-SR - Extended Release Melatonin - Supports Restful Sleep* - Sleep Supplement - Gluten Free & Vegan - 60 Capsules
Pure Encapsulations$18.824.5★1,542 rev
THORNE - Melaton-5-5 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - Third-Party Certified - Gluten Dairy & Soy-Free - 60 Capsules
THORNE$20.924.4★869 rev
Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 180 Capsules
Pure Encapsulations$30.264.6★1,202 rev
Newest
by launch date
THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
THORNE$51.1181 rev
NOW Foods Supplements Melatonin Extra Strength 10 mg Free Radical Scavenger* Healthy Sleep Cycle* 200 Veg Capsules
NOW Foods$20.54168 rev
Pure Encapsulations Melatonin-SR - Extended Release Melatonin - Supports Restful Sleep* - Sleep Supplement - Gluten Free & Vegan - 30 Capsules
Pure Encapsulations$10.861,542 rev
Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 30 Capsules
Pure Encapsulations$11.132,281 rev
MARYRUTHS Melatonin 5mg Sleep Gummy with L-Theanine | Lemon Balm | Vitamin B6 | Sugar-Free | Relaxation | Vegan | Non-GMO | Gluten Free | 60 Count
MARYRUTH'S$17.84549 rev
Trending
90-day click momentumTHORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules
THORNE$51.113.8★
Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 180 Capsules
Pure Encapsulations$30.264.6★
Pure Encapsulations Melatonin 0.5 mg - Natural Sleep Helper for Bedtime - Regulates Sleep-Wake Cycle* - 0.5 mg Melatonin - Vegan & Non-GMO - 60 Capsules
Pure Encapsulations$12.214.6★
Pure Encapsulations Melatonin 3 mg - Antioxidant Supplement to Support Natural Sleeping & Relief of Occasional Sleeplessness - for Natural Sleep Support* - 60 Capsules
Pure Encapsulations$15.004.6★
THORNE - Melaton-3-3 mg Melatonin Supplement - Supports Normal Circadian Rhythms Restful Sleep & Relaxation* - NSF Certified for Sport - Gluten Dairy & Soy-Free - 60 Capsules
THORNE$15.574.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I fall asleep easily”
“I trust them to provide a quality product like they have in this case”
“I always sleep better when I take this”
“The dosage seems just right”
“Works like a charm”
“No side effects”
“easy to swallow without any weird taste or aftertaste”
“Good value for money”
“Its a solid supplement for usage”
“Easy to swallow”
What buyers complain about
“No sleep”
“Meh didnt help me”
“tastes or side effects from them”
“20 MG was way too high for me”
“Its way more expensive”
“More is not better”
“Stomach Pain”
“have no taste that I can detect”
“they really do smell absolutely vile”
“Review from my 64 year old mother is that the capsules are on the larger side”