organic frankincense essential oil
Worth a lookShows low returns (0.8%), but soft demand (-11.3% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$8.91–$28.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$219K$219K/yr · 187K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,799.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
31
Top-5 brand share
66%
Open market
26%
- Carno Calm18%
- Majestic Pure15%
- Cliganic13%
- Handcraft Blends10%
- Nexon Botanics10%
- US Organic8%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774.5★4,023 rev
Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified
Cliganic$8.914.5★9,298 rev
Organic Frankincense Essential Oil 30 ml - Pure Natural Oils for Aromatherapy Diffusers DIY Candle and Soap Making Scent - Nexon Botanics
Nexon Botanics$14.454.6★26,407 rev
Handcraft Blends Frankincense Essential Oil Huge 4 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy Skin Massage Candle and Soap Making Fragrance
Handcraft Blends$10.194.6★16,331 rev
US Organic 100% Pure Frankincense Essential Oil USDA Certified Organic Steam Distilled Boswellia serrata Sourced from India Topically or in Diffuser Perfect for Aging Skin All skin type (10 ml)
US Organic$13.484.5★2,102 rev
Newest
by launch date
Organic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)
Wrath & Remedy$28.95124 rev
VITAL AFFAIR Organic Castor & Frankincense Oil Blend - 100% Pure and Natural Cold Pressed Unrefined Glass Bottle Castor and Frankincense Oil For Face & Hair Growth - 8oz
VITAL AFFAIR$18.283,969 rev
Handcraft Blends Organic Frankincense Essential Oil 1 Fl Oz 100% Pure and Natural Premium Grade Essential Oil for Diffuser and Aromatherapy
Handcraft Blends$11.42152 rev
Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types
Vitality$18.762,361 rev
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774,023 rev
Trending
90-day click momentumOrganic Frankincense Essential Oil USDA Certified Premium Steam-Distilled & Undiluted Boswellia Resin 100% Pure Frankincense Oil for Skin Aromatherapy Diffuser & More (Amber Glass Bottle 4OZ)
Wrath & Remedy$28.954.4★
Vitality Extracts Frankincense Essential Oil Balm (2oz) Boswellia Serrata Beeswax & Vitamin E Deep Moisturizing Skin Balm for Dry Cracked Skin Soothing & Nourishing for All Skin Types
Vitality$18.764.4★
Siva Frankincense Essential Oil 4 Fl Oz for Diffuser Skin & Hair Care Ideal for Massage & DIY Blends - with Dropper
SIVA ORGANICS$11.034.5★
Carno Calm Frankincense Essential Oil | USDA Certified Organic Frankincense Oil | Woody and Earthy Aroma |1.7 fl. Oz
Carno Calm$9.774.5★
Cliganic Organic Frankincense Essential Oil - Boswellia Serrata 100% Pure Natural Undiluted for Aromatherapy | Non-GMO Verified
Cliganic$8.914.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“Excellent Product”
“Good price”
“Effective”
“As Advertised”
“Smooths the skin well”
“Pure and natural”
“This is a good deep moisturizer”
“It was easy to use”
“Very pure oil”
What buyers complain about
“Strong odor”
“Did not help”
“Waste of money”
“Leaking upon arrival”
“Deceiving”
“Dropper doesn't fit”
“Terrible product”
“I was afraid it was going to be greasy”
“Diluted”
“Its not to strong”