organic evening primrose oil
Worth a lookShows low returns (0.7%), but a small market ($46K/yr) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.6%search→purchase rate — share of searches ending in a sale
Growth
Great+90.2%90-day search growth — must beat 0% to launch
Price range
Great$7.89–$41.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.62avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad7,068.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$46K$46K/yr · 30K searches
Competition
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 flat
Sellers
20
Top-5 brand share
80%
Open market
16%
- Cliganic22%
- PURA D'OR21%
- LILIVITE ORGANICS15%
- Gya Labs11%
- SVA ORGANICS11%
- Plant Guru4%
- Open — no brand owns it (7 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cliganic Organic Evening Primrose Oil 100% Pure (1oz) - For Hair & Face | Natural Cold Pressed Unrefined (Packaging May Vary)
Cliganic$9.894.7★346 rev
PURA DOR Organic Evening Primrose Oil 100% Pure Cold Pressed w/Essential Fatty Acids & Antioxidant Rich - Moisturizes Rejuvenates Renews & Restores - Skin Hair & Face 4 Oz Ayurvedic Skin Care
PURA D'OR$14.024.5★853 rev
Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle
LILIVITE ORGANICS$12.454.3★33 rev
Gya Labs USDA Organic Evening Primrose Oil - 3.4 Fl Oz - Carrier Oil for Hair Skin Face Scalp & Body Massage
Gya Labs$13.174.6★6,961 rev
SVA Evening Primrose Oil Organic - 4 Fl Oz 100% Natural Cold Pressed Organic Evening Primrose Oil - for Face Skin Care Hair Care Scalp Massage & Body Massage Carrier Oil with Dropper
SVA ORGANICS$19.064.6★1,307 rev
Newest
by launch dateEvening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle
LILIVITE ORGANICS$12.4533 rev
My Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy
MY ACE$8.236 rev
Plant Guru Evening Primrose Oil 8 fl. oz. Cold Pressed 100% Pure Natural Carrier - Skin Face Body and Hair Growth Moisturizer. Great For DYI Soap Making Creams and Lip balms.
Plant Guru$15.108 rev
White Naturals Evening Primrose Carrier Oil 100% Pure & Cold-Pressed Lightweight & Nourishing Oil for Skin Care Hair Care & DIY Beauty 4oz
White Naturals$10.13383 rev
USDA Organic Evening Primrose Oil - 100% Pure & Natural for Skin & Face - Liquid Carrier for Essential Oils Mixing - Perfect Oil Control Face Moisturizer
The Organic Forest – VEGAN . PURE . NATURAL$7.892,246 rev
Trending
90-day click momentumMy Ace Evening Primrose Carrier Oil 4Fl Oz - 100% Pure & Natural - Premium Grade Cold Pressed Unrefined for Skin Face Care Hair Growth Scalp Treatment Body Massage Stretch Marks Aromatherapy
MY ACE$8.233.7★
PURA DOR ORGANIC Rosehip Seed Oil 100% Pure Cold Pressed USDA Certified For Hair Skin Scalp Anti Aging Face & Body - Hexane Free Glass Bottle - 4 Oz - Hair Regrowth Tonic
PURA D'OR$13.854.4★
Evening Primrose Oil 100% Pure Cold-Pressed & Unrefined Organic Evening Primrose Oil Rich in Natural Fatty Acids & Antioxidants for Skin Hair Massage & Carrier Oil 4 fl oz Glass Bottle
LILIVITE ORGANICS$12.454.3★
Botanical Beauty Organic EVENING PRIMROSE OIL 100% Pure Natural Undiluted Unrefined Virgin Cold Pressed Carrier Oil. 0.5 Fl.oz.- 15 ml for face skin hair nails
Botanical Beauty$10.034.3★
Ancient Greek Remedy Body Oil - Organic After Shower Face Oil & Body Moisturizer for Dry Skin - Almond Jojoba Olive Lavender Vitamin E Oils - Natural Clean Facial Skincare for Women & Men 4 oz
Ancient Greek Remedy$14.844.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +90.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great scent”
“The oil appears to be of good quality”
“Good moisturizer”
“not super oily”
“This oil is amazing, not greasy, and I love the smell too”
“Absorbs well”
“Leaves skin soft”
“Does Wonders for my SKIN”
“This product is excellent for dry skin”
“Great price”
What buyers complain about
“Smell is awful”
“Was allergic”
“Doesnt dry well”
“Left my skin extremely dry”
“not even the proper color”
“Not up to standards based on the high rating”
“It feels oily at first”
“easy to break in a bathroom”
“Leaked”
“Eyedropper does not fit”