oregano essential oil
Worth a lookShows low returns (0.1%), but soft demand (-20.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Good$5.33–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$295K$295K/yr · 365K searches
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,669.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.9%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
592
Top-5 brand share
64%
Open market
31%
- Garden of Life16%
- Carlyle15%
- Natural Factors15%
- Island Nutrition10%
- MARYRUTH'S8%
- Majestic Pure5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Garden of Life Organics Oil of Oregano Seasonal Drops with Concentrated Oregano & Extra Virgin Olive Oil Plant Based Immune Support Supplement Non-GMO Gluten-Free Alcohol-Free 1 Fl oz
Garden of Life$11.194.6★24,098 rev
Carlyle Organic Oil of Oregano Liquid Drops - 2 fl oz - 1 Year Supply | Vegan Herbal Supplement | Non-GMO Gluten Free
Carlyle$10.674.6★11,417 rev
Natural Factors Oil of Oregano - Liquid Antioxidant Support Supplement for Immune Support - Easy Swallow Health Supplement with Non-GMO & Gluten-Free Formula - 2 fl oz (375 Servings)
Natural Factors$20.884.6★7,482 rev
Island Nutrition Oregano Oil Organic Liquid Drops - 100% Pure & Undiluted - USDA-Certified Organic (1 oz) 75% Carvacrol - Grown in Spain - Immune Support Supplement with Oil of Oregano.
Island Nutrition$38.014.6★3,259 rev
MaryRuth Organics Oregano Oil Drops | 6 Month Supply | USDA Organic Oil of Oregano Liquid | Herbal Blend for Immune Support | Digestive Health | Overall Health | Vegan | Sugar Free | Non-GMO | 1 Fl Oz
MARYRUTH'S$16.484.6★9,706 rev
Newest
by launch date
Oil of Oregano with Black Seed Oil Liquid Drops 20:1 Super Concen -trated Extract with High Carvacrol | Organic 2-in-1 Formula for Immune Antioxidant & Respiratory Health Non-GMO Vegan Gluten-Free
JUIWEFKK$9.9984 rev
Oil of Oregano with Black Seed Oil | 8 in 1 Organic Oregano Oil Drops with Ashwagandha Moringa & Turmeric | Natural Herbal Supplements for Immune Support & Stress Relief | Vegan Friendly 2 Fl Oz
Nivltpure$22.9587 rev
Wuvezrub Oregano Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Oregano
Wuvezrub$5.339 rev
Oil of Oregano Drops with Black Seed Oil 80% Carvacrol 8 Month Supply
Lukaree$23.36365 rev
Organic Oil of Oregano with Black Seed Oil 4 fl oz | 2 Year Supply | High Potency Liquid Drops with Carvacrol & Thymoquinone | Natural Herbal Supplement | Vegan Plant Based Non-GMO
Micro Ingredients$15.83316 rev
Trending
90-day click momentumOil of Oregano with Black Seed Oil Liquid Drops 20:1 Super Concen -trated Extract with High Carvacrol | Organic 2-in-1 Formula for Immune Antioxidant & Respiratory Health Non-GMO Vegan Gluten-Free
JUIWEFKK$9.994.5★
NOW Essential Oils Oregano Oil Comforting Aromatherapy Scent Steam Distilled 100% Pure Vegan Child Resistant Cap 1-Ounce
NOW Foods$12.334.6★
Wuvezrub Oregano Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Oregano
Wuvezrub$5.333.8★
Oil of Oregano with Black Seed Oil | 8 in 1 Organic Oregano Oil Drops with Ashwagandha Moringa & Turmeric | Natural Herbal Supplements for Immune Support & Stress Relief | Vegan Friendly 2 Fl Oz
Nivltpure$22.954.5★
Natural Factors Oil of Oregano - Liquid Antioxidant Support Supplement for Immune Support - Easy Swallow Health Supplement with Non-GMO & Gluten-Free Formula - 1 fl oz
Natural Factors$14.024.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.Peak months: Jan, Feb, May, Jun · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Powerful stuff”
“Taste strong”
“Nice scent”
“Works ok. Work of”
“Well worth it”
“Best immune booster”
“Best ingredients”
“it works as it should”
“Stop my coughing”
What buyers complain about
“The taste is nasty”
“Awful smell”
“This bottle was diluted”
“Oil”
“Not for the weak”
“It side effects”
“It is a little higher dosage milligrams than I am used to”
“would tell people about this one brand specifically by their purity/quality is hard to find”
“Allergic reaction”
“Don't get what they show”