orabase
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.35–$26.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$360K$360K/yr · 172K searches
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Review moat
Okay3,386.29avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
30
Top-5 brand share
100%
Open market
0%
- Benzodent57%
- Zilactin41%
- Orajel2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz
Benzodent$10.284.6★6,589 rev
Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
Zilactin$10.624.5★1,453 rev
Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz
Benzodent$5.354.6★6,551 rev
Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1
Zilactin$9.964.7★580 rev
Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3
Benzodent$26.734.9★980 rev
Newest
by launch dateZilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
Zilactin$10.621,453 rev
Zilactin Early Relief Cold Sore Treatment - Fast Relief of Cold Sores and Fever Blisters Made in USA 0.25oz Gel Pack of 1
Zilactin$9.96580 rev
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.656,939 rev
Benzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3
Benzodent$26.73980 rev
Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 0.25 oz
Benzodent$5.356,551 rev
Trending
90-day click momentumBenzodent Dental Pain Relieving Cream 1 Ounce - Pack of 3
Benzodent$26.734.9★
Orajel 3X for Mouth Sores: Maximum Strength Gel Tube 0.42oz- from #1 Oral Pain Relief Brand
Orajel$6.654.6★
Zilactin-B Fast Acting Canker Sore Treatment - Long Lasting Protection and Oral Pain Relief of Canker Sores Mouth Sores and Gum Irritations Made in USA 0.25oz Gel Pack of 1
Zilactin$10.624.5★
Benzodent Dental Pain Relieving Cream for Dentures and Braces 0.25 Ounce Tube
Benzodent$7.734.6★
Benzodent Maximum Strength Dental and Oral Pain Relieving Cream for Dentures Mouth Sores and Braces Long lasting Topical Anesthetic 1oz
Benzodent$10.284.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Does its job well”
“Great for use on gums for sore from new dentures”
“Great for helping sores heal from dentures”
“Solid Product”
“As advertised”
“Works great for cold sores”
“Worth every penny”
“This cleared up my teens canker sores in one day”
“Easy to apply”
“It really takes care of those sores”
What buyers complain about
“hurts really bad”
“Oralgel mouth sore gel”
“Doesnt taste the greatest”
“you need to use adhesive”
“Larger 1oz”
“it isn't the easiest to rub in”
“for not as long”
“I didnt get very good results”
“I was disappointed by price”
“a bit more watery you just put it on a q tip. a little goes a long way dont overdo it”