onguard
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Avg price
Incredible$25.56avg listing price — sweet spot $15–$100
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Price range
Great$12.22–$50.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$191K$191K/yr · 71K searches
Review moat
Bad4,548.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Growth
Bad-54.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
26
Top-5 brand share
100%
Open market
0%
- doTERRA75%
- Natural Riches11%
- REVIVEEO7%
- The Best Essential Oil Co4%
- Nexon Botanics3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
doTERRA On Guard Essential Oil Protective Blend - 15 ml
doTERRA$50.884.7★4,426 rev
doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On
doTERRA$35.884.8★1,192 rev
Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml
Natural Riches$14.294.6★9,454 rev
doTERRA - On Guard+ Softgels Essential Oil Protective Blend - 60 Softgels
doTERRA$38.584.8★1,723 rev
Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care
REVIVEEO$15.464.8★1,084 rev
Newest
by launch date
The Best On Guard + Protect Essential Oil Blend- Premium Grade- 100% Pure & Natural for Aromatherapy Diffuser Spa Massage Air Freshener- 10 ml (.33 fl oz)
The Best Essential Oil Co$15.2978 rev
Immunity Boost 10mL Essential Oil Blend by Revive Essential Oils - 100% Pure Therapeutic Grade for Diffuser Humidifier Massage Aromatherapy Skin & Hair Care
REVIVEEO$15.461,084 rev
Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics
Nexon Botanics$12.2217,504 rev
doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)
doTERRA$24.522,006 rev
Natural Riches Five Guards Essential Oil Blend for Health Shield Aromatherapy with Clove Cinnamon Lemon Rosemary Eucalyptus Oil - 30ml
Natural Riches$14.299,454 rev
Trending
90-day click momentum
doTERRA On Guard Essential Oil Protective Blend Beadlets 125 ct
doTERRA$22.964.8★
doTERRA - On Guard Touch Essential Oil Protective Blend - 10 mL Roll On
doTERRA$35.884.8★
doTERRA On Guard Sanitizing Mist - 27mL (2 Pack)
doTERRA$24.524.8★
doTERRA On Guard Essential Oil Protective Blend - 15 ml
doTERRA$50.884.7★
Robbers Immunity Essential Oil Blend 30 ml - Immune Boost Aromatherapy for Diffusers - Natural Shield Against Impurities - Nexon Botanics
Nexon Botanics$12.224.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -54.3% search growth over the last 90 days.Peak months: Jan, Aug, Sep, Oct, Dec · busiest ÷ quietest = 4.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smelling”
“Excellent product”
“My favorite essential oil thus far”
“My favorite product to fight the common cold season”
“Worth it”
“Great product to support immune system”
“Chemical free all natural”
“Item was as described”
“help fight air borne illness”
“Great supplement”
What buyers complain about
“Strong odor”
“Still leaked everywhere”
“The taste is not amazing”
“Pay attention too the size”
“Not as good as Young Living Thieves Oil for my allergies”
“Can't say on the quality as it just arrived last week”
“but the oil is unchanged”
“it got too expensive”