one touch ultra 2
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Avg price
Incredible$37.13avg listing price — sweet spot $15–$100
Price range
Great$8.97–$88.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.5M$1.5M/yr · 671K searches
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,456.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
64
Top-5 brand share
98%
Open market
1%
- OneTouch73%
- TruePoint11%
- Lifescan8%
- Generic5%
- Verio-Flex1%
- Ascensia1%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OneTouch Ultra Test Strips 120 Count
OneTouch$88.074.7★1,263 rev
OneTouch Ultra Plus Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)
OneTouch$26.484.4★1,065 rev
TruePoint Blood Glucose Test Strips 50 Count Compatible with Ultra Ultra2 UltraMini & UltraSmart Meters Glucose Strips for Blood Testing for Home Use
TruePoint$34.794.5★9,726 rev
OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies
OneTouch$20.694.4★459 rev
OneTouch Verio Test Kit - Includes Verio Reflect Blood Glucose Meter 30 Lancets Lancing Device & 30 Test Strips - Diabetes Care Supplies
OneTouch$48.664.4★2,299 rev
Newest
by launch date
OneTouch Ultra Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)
OneTouch$64.781,263 rev
RIANZ Ultra Test Strips for Diabetes - 25 Count | Diabetic Test Strips for Blood Sugar Monitor
Generic$16.942 rev
OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)
OneTouch$53.211,065 rev
OneTouch Ultra Plus Flex Test Kit - Includes Blood Glucose Meter 10 Lancets Lancing Device 30 Strips & Carrying Pouch - Diabetes Care Supplies
OneTouch$29.69221 rev
OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies
OneTouch$20.69459 rev
Trending
90-day click momentum
RIANZ Ultra Test Strips for Diabetes - 100 Count | Diabetic Test Strips for Blood Sugar Monitor | Glucose Test Strips for Blood Glucose Meter
Generic$22.530.0★
OneTouch Ultra Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)
OneTouch$64.784.7★
OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)
OneTouch$53.214.4★
PRODIGY 10400 No Coding Blood Glucose Test Strips for Diabetes Box of 50 Strips Compatible with PRODIGY AutoCode Pocket & Voice Blood Glucose Monitoring Systems
PRODIGY$8.974.5★
OneTouch Verio Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)
OneTouch$49.024.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 5.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Well made and reliable”
“As Advertised”
“Easy to use and accurate”
“Best Diabetic Strips Ever”
“Easy and accurate”
“Works as it should”
“They work and are compatible”
“Meter works ok I think”
“Just as described to fit the Contour Nexgen”
What buyers complain about
“of false advertisement”
“Test strips do not work”
“Too expensive”
“the meter would not give him a reading”
“I had symptoms of low sugar”
“Poor quality”
“Bad battery”
“Second, they gave me the wrong testing strips that are incompatible with the unit”
“wont hold a charge”
“Inaccurate results”