one touch delica lancing device
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$21.87avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.99–$48.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,517.56avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 97K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
72
Top-5 brand share
95%
Open market
3%
- OneTouch50%
- Generic36%
- Lifescan Inc.4%
- Easy Touch3%
- Care Touch3%
- AUVON2%
- Open — no brand owns it (2 brands, 3%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Delica Plus Lancing Device with 25 Pcs Lancets
OneTouch$32.974.6★747 rev
Lancing Device with 10 Free Lancets
Generic$19.694.6★567 rev
OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies
OneTouch$20.694.4★459 rev
Lancing Device with 25 Free Lancets
Generic$18.854.6★16 rev
OneTouch Delica Plus Lancets for Diabetes Testing - Fine 30-Gauge Lancets for Blood Test - Diabetic Supplies for Blood Sugar Monitor - for Lancing Device 200 Count
OneTouch$27.884.8★2,345 rev
Newest
by launch date
Blood Glucose Lancing Device with 25 free lancets
Generic$16.470 rev
Blood Lancing device with 25 Lancets for monitors- White and Green
M ECOM$21.160 rev
Lancing Device with 25 Free Lancets
Generic$18.8516 rev
OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies
OneTouch$20.69459 rev
Blood Glucose Lancing Device with 50 lancets Free
Generic$22.88131 rev
Trending
90-day click momentumBlood Glucose Lancing Device with 25 free lancets
Generic$16.470.0★
Blood Lancing device with 25 Lancets for monitors- White and Green
M ECOM$21.160.0★
Lancing Device with 25 Free Lancets
Generic$18.854.6★
Blood Glucose Lancing Device with 50 lancets Free
Generic$22.884.6★
OneTouch Delica Plus Lancets for Diabetes Testing - Fine 30-Gauge Lancets for Blood Test - Diabetic Supplies for Blood Sugar Monitor - for Lancing Device 200 Count
OneTouch$27.884.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“As Advertised”
“Easy to use”
“Definitely worth the money”
“Great meter,”
“Easy and Effective for testing blood glucose”
“Use it daily, no problems”
“These are well-designed”
“which doesn't affect the device working”
“Perfect fit and use”
“Very easy to use, accurate and no pain”
What buyers complain about
“DID NOT WORK”
“Too expensive”
“Inaccurate description”
“Quality is no good”
“Hard to use”
“off with every use”
“Small box size”
“I never managed to get a reading”
“Ordered wrong glucose meter”
“wont hold a charge”