one touch
Worth a lookShows a $4.3M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$4.3M$4.3M/yr · 693K searches
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$44.36avg listing price — sweet spot $15–$100
Price range
Incredible$20.69–$92.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 6% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,591.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
1 falling
Sellers
3
Top-5 brand share
100%
Open market
0%
- OneTouch100%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OneTouch Verio Test Strips - 90 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (3 Pack)
OneTouch$49.024.7★13,881 rev
OneTouch Verio Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)
OneTouch$32.454.7★13,881 rev
OneTouch Ultra Plus Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)
OneTouch$26.484.4★1,065 rev
OneTouch Verio Test Kit - Includes Verio Reflect Blood Glucose Meter 30 Lancets Lancing Device & 30 Test Strips - Diabetes Care Supplies
OneTouch$48.664.4★2,299 rev
OneTouch Verio Test Strips - 180 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (6 Pack)
OneTouch$92.594.7★13,881 rev
Newest
by launch date
OneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)
OneTouch$53.211,065 rev
OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies
OneTouch$20.69459 rev
OneTouch Delica Plus Lancets & OneTouch Verio Test Strips Bundle - Fine 30-Gauge - for Diabetes Testing - Diabetic Supplies for Blood Sugar Monitor - Includes 60 Test Strips & 60 Lancets
OneTouch$47.511,897 rev
OneTouch Ultra Plus Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)
OneTouch$26.481,065 rev
OneTouch Delica Plus Lancets & OneTouch Verio Test Strips Bundle - Includes 30 Test Strips & 30 Lancets - Fine 30-Gauge - Made for Diabetes Testing - Diabetic Supplies for Blood Sugar Monitor
OneTouch$28.621,897 rev
Trending
90-day click momentumOneTouch Ultra Plus Test Strips - 120 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (4 Pack)
OneTouch$53.214.4★
OneTouch Ultra Plus Test Strips - 60 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (2 Pack)
OneTouch$26.484.4★
OneTouch Ultra Plus Flex Bonus Kit - Includes Ultra Plus Flex Blood Glucose Meter 10 Lancets Lancing Device & Carrying Pouch - Diabetes Care Supplies
OneTouch$20.694.4★
OneTouch Verio Test Strips - 180 Count - Diabetic Test Strips for Blood Glucose Meter & Daily Blood Sugar Levels - 30 Count/Pack (6 Pack)
OneTouch$92.594.7★
OneTouch Verio Test Kit - Includes Verio Reflect Blood Glucose Meter 30 Lancets Lancing Device & 30 Test Strips - Diabetes Care Supplies
OneTouch$48.664.4★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“less expensive”
“no complaints”
“As advertised”
“Easy to use”
“Best Diabetic Strips Ever”
“Accuracy, reliability and easy to use”
“Works great”
“Work perfectly in my tester”
“Meter works ok I think”
“Fits the One Plus Ultra meter”
What buyers complain about
“Too expensive”
“Not as described”
“Have gotten strange readings on occasion though”
“As if diabetes monitoring is not annoying enough”
“Product does not work”
“Poor test quality”
“PLUS is not for every monitor”
“wont hold a charge”
“the device won't connect”
“Wrong size”