odor resistant sponges kitchen
Skip itSoft demand (-27.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.56–$27.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.25avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,750.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad$47K$47K/yr · 42K searches
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
114
Top-5 brand share
90%
Open market
8%
- Scotch-Brite60%
- 3M18%
- SCRUBIT5%
- MR. SCRUB3%
- Fabuloso3%
- SKURA STYLE S3%
- Open — no brand owns it (4 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Odor Resist Non-Scratch Scrub Sponge Dishwasher-Safe Kitchen Sponges that Resist Bacterial Odors Multipurpose Dish Sponge for Gentle Cleaning 6 Dish Sponges
Scotch-Brite$6.774.6★7,774 rev
Scotch-Brite Clean & Rinse Non-Scratch Scrub Sponges Dual-Sided Scrubber with Cloth Side for Wiping Rinses Clean 8 Sponges (4 Packs of 2) for Dishes Countertops Appliances & More
Scotch-Brite$18.854.8★830 rev
Scotch-Brite Dobie Stay Clean Scrubbers Non-Scratch Dual-Sided Dish Sponges with Absorbent Cloth Side Odor Resistant Scrubbing Pads for Dishes and Household Cleaning 8-Pack
3M$17.204.8★1,099 rev
Scotch-Brite Stay Clean Scrubber Pads Non-Scratch Dish Sponges for Kitchen Cleaning 12 Count Rinses Clean Odor-Resistant Safe on Non-Stick Cookware Pots Pans and Glassware
3M$27.454.8★1,099 rev
Scotch-Brite Stay Clean Scrubbing Dish Cloths Rinses Clean and Dries Quick 2 Non-Scratch Dish Cloths
Scotch-Brite$4.644.5★152 rev
Newest
by launch date
Mr. Scrub Kitchen Sponges Dish Scrub Sponge 12 Pack Odor-Resistant Quick-Drying Non-Scratch for Washing Dishes Pans Pots & Nonstick Cookware
MR. SCRUB$6.77359 rev
Scotch-Brite Stay Clean Scrubbing Dish Cloths Rinses Clean and Dries Quick 2 Non-Scratch Dish Cloths
Scotch-Brite$4.64152 rev
6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersPurple
Spunspon$5.44452 rev
Fabuloso Scratch-Free Kitchen Dish Sponges Purple Cellulose Scrubber Sponge with Scouring Pad Dishes Pots Pans Counters and Sinks Tough on Messes 4.25 x 2.75 x 1.25 in 4 Count Single Pack Value
Fabuloso$4.67900 rev
Sponges Kitchen Dish Sponge for Washing Dishes Cleaning Kitchen All-Purpose 6 Pack Non Scratch Rough Scrubbers Side for Non-Stick Cookware Soft Microfiber Scrub Side for Dishes Mr. Scrub
MR. SCRUB$9.923,508 rev
Trending
90-day click momentumScotch-Brite Stay Clean Scrubber Pads Non-Scratch Dish Sponges for Kitchen Cleaning 12 Count Rinses Clean Odor-Resistant Safe on Non-Stick Cookware Pots Pans and Glassware
3M$27.454.8★
Scotch-Brite Stay Clean Scrubbers - 2 Count Pack of 3
Scotch-Brite$13.594.6★
Scotch-Brite Clean & Rinse Non-Scratch Scrub Sponges Dual-Sided Scrubber with Cloth Side for Wiping Rinses Clean 8 Sponges (4 Packs of 2) for Dishes Countertops Appliances & More
Scotch-Brite$18.854.8★
Scrubex Non-Scratch Odor Resistant Scrub Sponge Multi-Purpose Sponge for Kitchen and Household Safe for Non-Stick Cookware (6 sponges)
Scrubex$12.444.6★
6 - Pack Non-Scratch Scrub Sponges - Sponges for Dishes and Washing Dishes Cleaning Sponges for Kitchen Home Office Magical 3D DIY Art and Craft SuppliersPurple
Spunspon$5.444.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Best quality”
“Theyre durable, easy to use, and clean dishes quickly”
“Great value”
“No more nasty smell”
“As advertised”
“does not scratch”
“Easy to use”
“Good size”
“it gets the job done”
What buyers complain about
“Strong Chemical Odor”
“not good for cleaning”
“Falls apart quickly”
“crappy quality”
“A little on the thin size”
“Too expensive”
“False advertisement”
“I noticed they were shorter than normal sponges”
“Not working great for me”
“Stiff at first”