odor absorbing gel
Launch itA $1.2M/yr market growing +43.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Avg price
Great$22.03avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 632K searches
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Great$5.04–$54.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+43.2%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad13,342.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
141
Top-5 brand share
98%
Open market
0%
- Fresh Wave73%
- Amazon Basics18%
- Arm & Hammer3%
- Bright Air2%
- SMELLS BEGONE2%
- OdoBan2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fresh Wave Odor Removing Gel 7 oz. Pack of 3 - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 7 oz. lasts 15-30 Days For Cooking Trash & Pets
Fresh Wave$23.904.1★32,402 rev
Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack
Amazon Basics$5.194.1★8,752 rev
Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets
Fresh Wave$14.644.1★32,402 rev
Fresh Wave Original Scent Odor Removing Gel Refill 63 oz. | Safer Odor Absorbers for Home Cooking Trash & Pets Areas | Natural Plant-Based Odor Eliminator
Fresh Wave$40.014.6★5,581 rev
Amazon Basics Gel Odor Eliminator Activated Charcoal Lavender Scent 17 Oz 1-Pack
Amazon Basics$5.044.1★8,752 rev
Newest
by launch date
Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set
Fresh Wave$54.555,581 rev
Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set
Fresh Wave$49.625,581 rev
Fresh Wave Orange Odor Removing Gel 15 oz. Pack of 2 | Odor Absorbers for Home | Safer Odor Relief | Natural Plant-Based Odor Eliminator | Every 15 oz. lasts 30-60 Days | For Cooking Trash & Pets
Fresh Wave$26.7769 rev
Fresh Wave Orange Odor Removing Gel 15 oz. | Odor Absorbers for Home | Safer Odor Relief | Natural Plant-Based Odor Eliminator | Every 15 oz. lasts 30-60 Days | For Cooking Trash & Pets
Fresh Wave$14.65127 rev
Amazon Basics Gel Odor Eliminator Activated Charcoal Fragrance Free 17 Oz 1-Pack
Amazon Basics$5.198,752 rev
Trending
90-day click momentumFresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 4 Empty Refillable Glass Jars | 4 Room Set
Fresh Wave$54.554.6★
Fresh Wave Odor Removing Gel Eco-Refill 63 oz. Original Scent | 2 Empty Refillable Glass Jars | 2 Room Set
Fresh Wave$49.624.6★
Fresh Wave Odor Removing Gel 15 oz. - Odor Absorbers for Home Safer Odor Relief Natural Plant-Based Odor Eliminator Every 15 oz. lasts 30-60 Days For Cooking Trash & Pets
Fresh Wave$14.644.1★
Arm & Hammer Fragrance Free Refillable Moisture Absorber and Odor Eliminator 14 oz. Tub
Arm & Hammer$19.614.4★
OdoBan Solid Odor Absorber Eliminator for Home and Small Spaces Fresh Linen Scent 14 Ounces Each 3-Pack
OdoBan$14.434.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +43.2% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice lavender scent”
“consistent product”
“Works ok”
“very affordable”
“As advertised”
“fills the room with freshness”
“Easy to use”
“Works and lasts a long time”
“Very strong”
“The size is perfect”
What buyers complain about
“very faint smell”
“Was not effective”
“waste of money”
“Tray broken - unusable from day 1”
“Arrived leaking- a lot”
“way too weak”
“Poor performance”
“Not as advertised”
“Dried out very quickly too”
“Poor absorption”