obsidian necklace
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.16avg listing price — sweet spot $15–$100
Price range
Great$6.07–$50.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good694.62avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 6% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$45K$45K/yr · 259K searches
Competition
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
24
Top-5 brand share
57%
Open market
39%
- QINJIEJIE25%
- COAI17%
- liagza6%
- Top Plaza5%
- Anjiucc4%
- Jovivi4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men
QINJIEJIE$10.124.4★1,834 rev
COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20
COAI$24.594.5★184 rev
COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 24
COAI$24.714.5★184 rev
Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women
liagza$18.714.6★422 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★1,456 rev
Newest
by launch date
PUNKYOUTH Gothic Cascade Adjustable Necklace for Men Women Victorian Scrollwork Layered Chain Black Obsidian Pointed Drop Modern Elegant Statement Jewelry
PUNKYOUTH$37.460 rev
MIXJOY Black Obsidian Necklace for Women Golden Obsidian Celestial Sun Moon Pendant Necklace Dark Academia Aesthetic Black Gemstone Protection Gift for Halloween Christmas Birthday Medium
MIXJOY$15.0419 rev
Zikichiky Black Obsidian Necklace for Women 14K Gold Plated Chain Black Gemstone Pendant Necklaces Hypoallergenic Birthstone Trendy Jewelry Gifts
Zikichiky$11.544 rev
GolbalJew Black Obsidian Healing Crystal Choker Necklace Stone Chips Beaded Heart Pendant Necklaces for Women Gemstone Jewelry Gifts
GolbalJew$9.7939 rev
GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men
GAVU$27.98150 rev
Trending
90-day click momentumPUNKYOUTH Gothic Cascade Adjustable Necklace for Men Women Victorian Scrollwork Layered Chain Black Obsidian Pointed Drop Modern Elegant Statement Jewelry
PUNKYOUTH$37.460.0★
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★
COAI Black Obsidian Necklace for Men Stainless Steel Pendant Necklace for Men 20
COAI$24.594.5★
COAI Black Obsidian Crystal Necklace for Men Stainless Steel Necklace for Men 22
COAI$24.614.5★
GAVU Triple Protection Necklace for Men Obsidian Beaded Necklace for Men
GAVU$27.984.2★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Fits great”
“Worth it”
“This is nicer than I expected”
“Stylish”
“my chain has lasted quite well”
“Love the design”
“The chain is adjustable and very durable”
“Material”
“Beautiful”
What buyers complain about
“Broke in less than a month”
“The top of the stone broke”
“too short”
“It wasn't even 6 months before their supposed quality product failed”
“It is a Cheap piece of plastic on a cheap cord”
“PHOTO IS DECEIVING”
“However, the included black obsidian crystal is lackluster and not very shiny”
“Turns neck green”
“This has no weight”
“Cheap clasp”