obsidian
Skip itSoft demand (-14.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 6% kills the launch gate
Review moat
Good555.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.82–$30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.82avg listing price — sweet spot $15–$100
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$125K$125K/yr · 499K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
17
Top-5 brand share
77%
Open market
20%
- LPBeads31%
- MAIBAOTA17%
- Erliway15%
- QINJIEJIE9%
- Amazing Gemstone6%
- JPORSHU3%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★1,456 rev
Black Obsidian Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki
Erliway$6.014.5★268 rev
QINJIEJIE Black Obsidian Crystal Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas Stocking Stuffers for Men
QINJIEJIE$10.124.4★1,834 rev
MAIBAOTA Black Obsidian Crystal Stones Natural Healing Crystals Bulk Polished Tumbled Crystals Stones Rocks Energy Balance Crystal Gemstones Vase Filler Decorative Reiki Witch Quartz Crystals
MAIBAOTA$9.914.3★570 rev
MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets
MAIBAOTA$7.924.6★1,075 rev
Newest
by launch date
Anima Obsidian Crystal Large 1.62 Deep Black Natural Raw Obsidian Stone for Protection Grounding & Transformation Ethically Sourced Presented in Elegant Gift Box
Anima$8.99498 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.071,456 rev
BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist
BANANE LAB$6.93224 rev
NUKAYAI 2Pcs Black Obsidian 1.8-2.2 Large Raw Crystals Stones Rough Rocks Healing Crystal for Polishing Decoration Cabbing Wicca Reiki Tumbling Wire Wrapping Natrual Rock Gifts
NUKAYAI$8.97251 rev
MAIBAOTA 2.4 Large Black Obsidian Crystal Stone Polished Palm Stone Healing Crystals 0.7 Thick Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc
MAIBAOTA$14.3749 rev
Trending
90-day click momentumLPBeads Handmade Natural Gemstone Stretch Elastic 4m Black Obsidian Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.074.5★
BANANE LAB Black Obsidian Bracelet 6mm Natural Beads Fits 6.5 Wrist
BANANE LAB$6.934.7★
LAIDANLA Obsidian Crushed Stone Crystal Chips Bulk Natural Gemstones Healing Reiki Crystals Mini Quartz Vase Filler Aquarium Gravel 100g
LAIDANLA$7.724.6★
Black Obsidian Cat Bracelet and Moon Pendant Necklace Jewelry Set-Cat Lover Gifts Wealth Attraction Good Luck Bead Bracelet Mindfulness Beaded Bracelets Obsidian Pendant Necklace-Cute Gifts for Women
liagza$18.714.6★
MAIBAOTA Black Obsidian Bracelet for Women Men Healing Crystal Bracelet 8 mm Natural Stone Black Bracelet Crystal Jewelry Birthday Gifts Round Gemstone Beaded Bracelets
MAIBAOTA$7.924.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Beautifully made”
“Good value”
“Fits great”
“Product as advertised”
“Good idea for a gift”
“Loved the color”
“I was surprised by the contents inside”
“Stylish and a nice, heavier weight”
“Excellent Fit for small wrists”
“Im confident in their durability”
What buyers complain about
“Not the best sizes”
“One broke”
“Poor Craftsmanship”
“it looks like glass”
“feel more expensive than they are”
“Very misleading listing”
“this bracelet won't show a sparkle even when sticking a flashlight to it”
“Too bad holder looks weak”
“Turns neck green”
“harder than steel”