nyquil pills
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$5.10–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Okay$267K$267K/yr · 137K searches
Review moat
Bad4,365.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-44.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
99
Top-5 brand share
100%
Open market
0%
- Vicks53%
- Amazon Basic Care27%
- Amazon Basics9%
- ZzzQuil7%
- AXIV4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 28 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★2,259 rev
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★3,790 rev
Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ
Vicks$20.384.8★13,175 rev
Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count
Vicks$11.824.8★1,306 rev
Vicks NyQuil Cold & Flu Relief Over-the-Counter Medicine Powerful Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Aches Sneezing Runny Nose & Cough 48 LiquiCaps
Vicks$19.244.8★5,219 rev
Newest
by launch date
Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ
Vicks$12.4156 rev
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
AXIV$13.06756 rev
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.94344 rev
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.91131 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.60664 rev
Trending
90-day click momentumAXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.914.4★
Amazon Basic Care Nighttime Cold & Flu Relief Maximum Strength Multi-Symptom Sore Throat Cough Fever Reducer Pain Reliever & Antihistamine Liquid Original Flavor 8 fl oz (1-Pack)
Amazon Basic Care$5.104.7★
Amazon Basic Care Nighttime Sleep-Aid Liquid for Adults Helps Fall Asleep Fast Diphenhydramine HCl 50 mg Mixed Berry Flavor 12 fl oz (Pack of 1)
Amazon Basic Care$5.644.5★
Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
Vicks$11.114.8★
Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ
Vicks$12.414.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -44.0% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 22.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helps me sleep”
“Good value for money”
“Effective”
“Great for Flu & Cold Symptoms”
“Just as good as name brand”
“Works great gets da job done”
“Good cough syrup”
“the taste is very good”
“A-little more potent than I thought”
“Excellent and easy to take”
What buyers complain about
“Still No Sleep”
“Did not work”
“Taste horrible”
“difficult to use”
“Not worth it”
“If you get coughing”
“unfortunately the flavor is rather off-putting”
“should be half doses instead”
“Bottles are smaller than the non-HBP”
“This will be my last month for lesser quality”