nyquil liquid
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible18.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.59avg listing price — sweet spot $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.83–$20.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$160K$160K/yr · 69K searches
Review moat
Bad4,195.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-57.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
93
Top-5 brand share
100%
Open market
0%
- Vicks59%
- Amazon Basic Care28%
- Amazon Basics9%
- AXIV2%
- ZzzQuil2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★2,259 rev
Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz
Vicks$19.644.8★1,067 rev
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★3,790 rev
Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ
Vicks$14.394.7★708 rev
Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ
Vicks$20.384.8★13,175 rev
Newest
by launch date
Vicks NyQuil Intense Flu Liquid Over-the-Counter Multi-Symptom Nighttime Relief for Body Aches Fever Headache Sore Throat Sneezing Runny Nose and Cough 6 Hour Relief Cherry Flavor 12 FL OZ
Vicks$12.4156 rev
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.91131 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.60664 rev
VICKS DayQuil & NyQuil High Blood Pressure Cold & Flu Relief Liquid Medicine Co-Pack Powerful Multi-Symptom Daytime & Nighttime Relief for Cold Cough and Flu Symptoms Sugar & Alcohol Free 2x8oz
Vicks$14.872,496 rev
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.082,259 rev
Trending
90-day click momentum
Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)
Amazon Basic Care$4.834.7★
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.914.4★
Vicks NyQuil Cough DM+ Congestion Relief Liquid Medicine Maximum Strength Multi-Symptom Nighttime Relief for Cough Nasal Congestion Sneezing and Runny Nose Cherry Flavor 12 FL OZ
Vicks$14.394.7★
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.604.5★
Vicks NyQuil Nighttime Relief of Cough Cold & Flu Relief Sore Throat Fever & Congestion Relief Cherry Flavor Twin Pack 12 FL OZ
Vicks$17.764.8★
Demand & seasonality
Weekly Amazon search volume, last 97 weeks — -57.5% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Sleep like a baby”
“Works really well by its self”
“Great for Flu & Cold Symptoms”
“Just as good as name brand”
“Effective cough relief”
“I also like that it doesnt leave a terrible aftertaste”
“Was as advertised”
“Nice flavor”
“Easy to use”
What buyers complain about
“It tastes truly awful”
“No sleep”
“Did not work”
“If you get coughing”
“unfortunately the flavor is rather off-putting”
“8oz bottle is VERY small”
“Honey smells and tastes horrible”
“Waste of money”
“Gross”
“Leaking bottle”