nyquil honey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Review moat
Okay1,733.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.60–$20.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$71K$71K/yr · 44K searches
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
37
Top-5 brand share
100%
Open market
0%
- Vicks57%
- Amazon Basic Care35%
- ZzzQuil5%
- Tylenol4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz
Vicks$20.574.7★8,878 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.604.5★664 rev
Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)
Amazon Basic Care$5.664.6★687 rev
ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ
ZzzQuil$16.013.8★562 rev
Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets
Vicks$17.194.6★292 rev
Newest
by launch dateVicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets
Vicks$17.19292 rev
ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ
ZzzQuil$16.01562 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.60664 rev
Amazon Basic Care Maximum Strength Daytime Honey Flavor Severe Cold and Flu Relief Multi-Symptom Non-Drowsy Cough Sore Throat Nasal Congestion Liquid Medicine 12 fl oz (Pack of 1)
Amazon Basic Care$5.66687 rev
Vicks NyQuil Severe Honey Cold and Flu Medicine Maximum Strength Relieves Cough Sore Throat Fever Congestion 12 Oz
Vicks$12.43803 rev
Trending
90-day click momentum
Tylenol Cold + Flu Severe Medicine w/Acetaminophen DextromethorphanHBr Guaifenesin PhenylephrineHCI Liquid Daytime Cold/Fever & Chest Congestion Relief Warming Honey Lemon 8 Fl. Oz
Tylenol$9.044.7★
Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets
Vicks$17.194.6★
ZzzQuil Liquid Sleep Aid Soothing Sleep Diphenhydramine 50mg HCl Chamomile Honey Flavored Nighttime Sleep Aid Liquid Sleep Aids for Adults 2 Pack 24 FL OZ
ZzzQuil$16.013.8★
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.604.5★
Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz
Vicks$20.574.7★
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -34.1% search growth over the last 90 days.Peak months: Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 5.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“I also like that it doesnt leave a terrible aftertaste”
“definitely helped me fall asleep fast”
“Works good for flu”
“Effective,”
“Price was good”
“Better than Name Brand”
“Nice flavor”
“Works as it should”
“Helps the coughing”
“Keep all year round”
What buyers complain about
“Tastes kinda nasty”
“Flavor is weird”
“actually smells a little bit like urine”
“Next time I wont cheap out for cough medicine”
“9 dollars wasted Its a great medicine I just cant trust the cup less one”
“couldn't make myself swallow it”
“did not work well”
“I felt nauseous from gagging”
“Thus is the absolute worst tasting sleep aid I have EVER used”
“don't take too much because it can make your stomach hurt”