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nutiva hemp protein powder

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 20Conversion 66Competition 0Returns 100Price range 95Avg price 95Brand share 0Review moat 24Quality gap 58

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$29.45

avg listing price — sweet spot $15–$100

Price range

Incredible$18.23–$44.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,402

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.6%

90-day search growth — must beat 0% to launch

Market size

Bad$31K

$31K/yr · 18K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

29

Top-5 brand share

100%

Open market

0%

  • Nutiva100%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$5K30%$9K45%$14K60%$19K1K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
450350Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Nutritional Content29%

“Perfect fiber/protein balance”

Value For Money15%

“Good price and product”

Flavor14%

“flavor matters a lot”

Taste-Overall10%

“The cold press keeps the taste light and herbal”

Texture/Consistency-Overall5%

“and the texture is just right: not fluffy powder”

Energy Level4%

“more consistent energy throughout the day”

Quality-Overall4%

“Great product”

Vegan/Organic4%

“I love that its organic plus the added fiber keeps me feeling full longer”

What buyers complain about

Taste-Overall60%

“Taste terrible”

Texture/Consistency-Overall15%

“Slightly grainy when added to smoothie”