nupercainal hemorrhoidal ointment
Skip itA small market ($86K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.78avg listing price — sweet spot $15–$100
Price range
Good$5.43–$33.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,594.07avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf
Market size
Bad$86K$86K/yr · 42K searches
Competition
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 flat
Sellers
30
Top-5 brand share
91%
Open market
7%
- RUGBY LABORATORIES44%
- GeriCare29%
- Doctor Butler's7%
- Akron Pharma5%
- Amazon Basic Care5%
- REVIVOL-XR3%
- Open — no brand owns it (4 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (1 Pack)
RUGBY LABORATORIES$8.094.5★606 rev
GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz (2 Pack)
GeriCare$13.094.6★733 rev
GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz
GeriCare$8.054.6★733 rev
Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (2 Pack)
RUGBY LABORATORIES$13.124.5★606 rev
Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (3 Pack)
RUGBY LABORATORIES$17.724.5★606 rev
Newest
by launch date
Ebanel 5% Lidocaine Hemorrhoid Treatment Cream with Witch Hazel Phenylephrine Horse Chestnut Vitamin B6 Zinc Oxide External and Internal Hemorrhoids Treatment Burn Itch Pain Relief Anal Cream
Ebanel$29.476,446 rev
Globe (4-Pack) Lidocaine First Aid Antibiotic Ointment 1 Oz - Maximum Strength Pain Relief & Infection Protection - Numbs Skin Fast with Lidocaine - Emergency Use & Infection Protection
Globe$14.94286 rev
REVIVOL-XR Advanced Hemorrhoid Treatment. 5% Lidocaine + Shrinks + Protects. 1.5 oz
REVIVOL-XR$27.053,754 rev
HemRid Maximum Strength Lidocaine Cream for Pain Management. Fast-Acting Hemorrhoid Solution with 5% Lidocaine. Instant Anal Itch and Numbing Effect
HemRid$14.441,764 rev
GeriCare Dibucaine Hemorroid Ointment 1% Pain-Relief Hemorrhoid Cream |Hemorroidal & Topical Analgesic| Quick Relief from Burning & Itching | Fast-Acting External Hemorrhoid Treatment 1oz (2 Pack)
GeriCare$13.09733 rev
Trending
90-day click momentumGlobe (4-Pack) Lidocaine First Aid Antibiotic Ointment 1 Oz - Maximum Strength Pain Relief & Infection Protection - Numbs Skin Fast with Lidocaine - Emergency Use & Infection Protection
Globe$14.944.7★
Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (3 Pack)
RUGBY LABORATORIES$17.724.5★
Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (2 Pack)
RUGBY LABORATORIES$13.124.5★
Americaine Hemorrhoidal Ointment Maximum Strength 20% Benzocaine 1 oz
Americaine$8.214.5★
Rugby Dibucaine Topical Anesthetic 1% Hemorrhoid Ointment - Pain Relief Cream for Itching and Burning Hemorrhoid Treatment Anti Itch Cream 1 Oz (1 Pack)
RUGBY LABORATORIES$8.094.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Does work”
“After reading so many positive reviews”
“great value”
“Works as described”
“Excellent product that worked well relieving the pain from my hemorrhoid inflammation”
“Very easy to use”
“It definitely relieved itchiness”
“Application- Also very effective”
“Soothing within minutes”
“I didnt experience any skin irritation”
What buyers complain about
“Not effective”
“Waste of money”
“Painful”
“Burning and itching”
“I didnt receive an applicator as advertised in the picture”
“Relief from mild itching only lasted about 30 min”
“MADE ME WORSE”
“Garbage”
“didn't seem to shrink it like prep H does”
“the cap was to big”