numbing spray for injections
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Avg price
Great$17.11avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$5.71–$33.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad16,064.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 63K searches
Competition
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
48
Top-5 brand share
81%
Open market
14%
- NUMSTAT33%
- EBANEL LABORATORIES15%
- Myderm13%
- Bactine MAX13%
- Aspercreme6%
- Ebanel5%
- Open — no brand owns it (5 brands, 14%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
NUMSTAT$9.244.4★1,339 rev
Ebanel 5% Lidocaine Spray Pain Relief Numb520 Burn Itch Relief Numbing Spray for Skin Topical Anesthetic Postpartum Hemorrhoid Treatment with Phenylephrine for Local and Anorectal Uses
EBANEL LABORATORIES$20.054.0★14,575 rev
Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz
Bactine MAX$5.714.7★14,102 rev
Myderm Medical Numbing Spray - 4.5oz - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting Reliever with A Touch-Free Application - First Aid Supplies - Made in USA
Myderm$18.704.1★738 rev
Aspercreme Lidocaine Dry Spray Soothes Aggravated Nerves Numbing Topical Pain Relief Spray with Max-Strength 4% Lidocaine Sprays at Any Angle 4 Oz.
Aspercreme$10.484.4★15,195 rev
Newest
by launch date
Treatonic Maximum Strength Numbing Cream: Numbing Cream for Discomfort Burn Itch & Pain Relief - Fast-Acting Soothing Topical Anesthetic with Menthol & Emu Oil for Hemorrhoid Treatment 1.7oz
Treatonic$21.00190 rev
NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
NUMSTAT$9.241,339 rev
Myderm Medical Numbing Spray - 2 Pack 4.5 OZ - Maximum Strength 5% Lidocaine with Phenylephrine HCl and Witch Hazel - Fast-Acting with Touch-Free Application - First Aid Supplies - Made in USA
Myderm$29.87738 rev
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.041,210 rev
Ebanel Set of 5% Lidocaine Numbing Cream and 5% Lidocaine Spray Pain Relief Numbing Spray for Skin Maximum Strength Topical Anesthetic to Numb Pain Burn Itch for Local and Anorectal Uses
Ebanel$33.8378,231 rev
Trending
90-day click momentumTreatonic Maximum Strength Numbing Cream: Numbing Cream for Discomfort Burn Itch & Pain Relief - Fast-Acting Soothing Topical Anesthetic with Menthol & Emu Oil for Hemorrhoid Treatment 1.7oz
Treatonic$21.004.3★
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.044.3★
NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
NUMSTAT$9.244.4★
Bactine Max Pain Relieving Antiseptic Spray with Lidocaine First Aid Pain + Itch Relief No-Sting Kills 99% of Germs* 5oz
Bactine MAX$5.714.7★
Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz
Ebanel$17.824.1★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very effective for me”
“Great, RELIABLE product”
“AS ADVERTISED”
“Good value for money”
“Easy to use”
“Love this spray”
“Easy to apply”
“Good wipes”
“No noticeable smell”
“It soothes the pain in my joints throughout the day”
What buyers complain about
“Doesn't work as product description said”
“it hurt so bad”
“WASTE OF MONEY”
“IMPOSSIBLE to open”
“Do not use on sensitive skin”
“did not last”
“Container was smaller than I expected”
“It stinks”
“Picture is deceiving”
“It also made my skin react”