numb520
Skip itA concentrated shelf (top 5 take 75% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Price range
Good$3.42–$38.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$153K$153K/yr · 438K searches
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,774.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Competition
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
20
Top-5 brand share
84%
Open market
11%
- Curist31%
- Ebanel27%
- HealthWise12%
- WELMATE11%
- --5%
- Zensa4%
- Open — no brand owns it (4 brands, 11%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ebanel 5% Lidocaine Numbing Cream Pain Relief Burn Itch Numb Cream Maximum Strength Topical Anesthetic with Allantoin Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment 1.35 Oz
Ebanel$17.824.1★78,231 rev
Curist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.044.3★1,210 rev
WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)
WELMATE$8.244.3★4,627 rev
Curist 5% Lidocaine Numbing Cream - 6 oz (170 g) XL Tube - Soothing Numbing Cream for Temporary Discomfort Itching and Burning from Hemorrhoids Lidocaine 5% (1 Pack - 6 oz Tube)
Curist$24.314.4★6,292 rev
HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz
HealthWise$3.424.3★3,519 rev
Newest
by launch date
Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use
Aemerry$19.43175 rev
Treatonic 5% Lidocaine Numbing Cream: Lidocaine Cream Maximum Strength for Pain Relief Itching Burning Soreness Hemorrhoid Treatment - Fast Acting & Long Lasting Numbing - 2.1 oz
Treatonic$21.302,953 rev
HealthWise Lidocaine Plus+ Cream | Numbs Away Pain | | Non-Greasy | 3.0 Oz | 4% OTC Lidocaine + 10% Benzyl Alcohol | Topical Anesthetic
HealthWise$4.252,009 rev
WELMATE 5% Lidocaine Cream for Hemorrhoids Maximum Strength Numbing Cream Fast-Acting Anorectal Relief Non-Greasy Unscented Child Resistant Cap 1 oz (30g)
WELMATE$8.244,627 rev
NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
NUMSTAT$9.241,339 rev
Trending
90-day click momentumCurist 5% Lidocaine Cream Pain Relief - Numb Quickly & Effectively with 5% Lidocaine Numbing Cream for Anorectal Use - (1 Pack - 2 oz Jar)
Curist$12.044.3★
Numbing Cream Maximum Strength: Extra Strength Numbing Cream - Up to 6 Hours Numbness for Multi-Purpose Use
Aemerry$19.434.1★
NUMSTAT Antiseptic Numbing Wipes for Needle Pain Relief 2-In-1 Formula with Benzocaine Isopropyl Alcohol and Menthol - 30 Prep Pads
NUMSTAT$9.244.4★
Zensa Numbing Cream 5% Lidocaine Maximum Strength Topical Anesthetic with Vitamin E for Pain Relief from Hemorrhoids Vegan Cruelty-Free Water-Based Physiologic pH for Sensitive Skin 30g
Zensa$38.684.2★
HealthWise Maximum Strength Lidocaine Cream | Numbs Away Pain | Long-Lasting Relief | Non-Greasy | 1.75 Oz
HealthWise$3.424.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.0% search growth over the last 90 days.Peak months: May · busiest ÷ quietest = 1.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“very effective for me”
“Very good purchase”
“Excellent price”
“As advertised”
“Easy to use”
“Easy to apply”
“It has a very pleasant scent”
“with no irritation or breakouts”
“I can just durable so you don't have to worry about it drying out if you don't use them right away”
“It worked great for my sensitive skin as well”
What buyers complain about
“Did not work”
“Not worth it”
“it's getting more painful”
“No smell”
“burns like crazy if there's any open area on your rash”
“Smaller than expected”
“Wares off in about 2 hours”
“Allergic reaction”
“experienced serious skin issues”
“Poor quality”