non scratch scrubbing pads
Skip itA deep review moat (11,829 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 6% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Price range
Okay$2.48–$21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$120K$120K/yr · 115K searches
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.33avg listing price — sweet spot $15–$100
Review moat
Bad11,828.63avg incumbent reviews — the moat a new listing must climb
Competition
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
130
Top-5 brand share
80%
Open market
16%
- Scotch-Brite51%
- SCRUBIT10%
- AIDEA8%
- Amazon Basics7%
- HOMEXCEL5%
- Scrub Daddy3%
- Open — no brand owns it (9 brands, 16%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scotch-Brite Non-Scratch Scour Pads Scouring Pads for Kitchen and Dish Cleaning 3 Pads
Scotch-Brite$2.634.7★8,983 rev
Scotch-Brite Heavy Duty Scouring Pad Dish Scrubber for Kitchen + Outdoor 8 Scrub Pads for Uncoated Pots and Pans Cast Iron Cooktops Grill Grates Oven Racks & BBQ Durable Long-Lasting
Scotch-Brite$7.504.8★11,849 rev
Scotch-Brite Zero Scratch Scrub Sponge 6 Kitchen Sponges for Cleaning Around the Home Bathroom & More Scratch-Free Dish Scrubber Multi-Surface Safe Best for Nonstick Pots and Pans
Scotch-Brite$5.464.8★65,804 rev
HOMEXCEL Heavy Duty Scouring Pad 24 Pack Green Scrubbing Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill
HOMEXCEL$7.244.2★679 rev
Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
Amazon Basics$3.474.5★10,650 rev
Newest
by launch date
Amazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.50111 rev
200 Pack Green Scrubbing Pads Heavy Duty Scouring Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill- 4.3 x 2.75 x 0.3 Inches
Actmuen$21.13103 rev
UAFAP 12 PCS Non Scratch Wire Dishcloth Cleans Fast Without Scratching Stands Up to Stuck-on Grime Multi-Surface Safe Wire Dishwashing Rag Cleaning Power for Everyday Jobs 7.87 x 7.87
UAFAP$5.942,511 rev
SCRUBIT 50 Pack Scouring Pad - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch Reusable Scrubbing - Blue
SCRUBIT$15.5370 rev
SCRUBIT Scouring Pads - Heavy Duty Scrub Pads for Cleaning Dishes - Non-Scratch - Reusable - Green (50 Green)
SCRUBIT$16.71224 rev
Trending
90-day click momentumAmazon Basics Heavy Duty Scour Pads Dish Scrubber for Kitchen + Outdoor 4 Count Pack of 1
Amazon Basics$2.504.4★
UAFAP 12 PCS Non Scratch Wire Dishcloth Cleans Fast Without Scratching Stands Up to Stuck-on Grime Multi-Surface Safe Wire Dishwashing Rag Cleaning Power for Everyday Jobs 7.87 x 7.87
UAFAP$5.944.5★
The Crown Choice Heavy Duty Non-Scratch Dish Scrubbers for Cleaning Dishes & Pots (6Pcs) - Replace Kitchen Sponges for Dishwashing with Our Scouring Pads - Try Our Alternative Dish Washing Scrub
The Crown Choice$13.594.6★
Scouring Pads - Heavy Duty Household Cleaning Scrubber with Non-Scratch Anti-Grease Technology - Reusable Scrubbing Pads - Green 12 Pack
SCRUBIT$11.864.6★
200 Pack Green Scrubbing Pads Heavy Duty Scouring Pads Dish Scrubber Reusable for Cleaning Multipurpose Scrub Pads for Household Kitchen Dishes Pots Pans & Metal Grill- 4.3 x 2.75 x 0.3 Inches
Actmuen$21.133.5★
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — +2.8% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 2.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans really well”
“Well made and long lasting”
“Very affordable”
“Durable and cute”
“As Advertised”
“Doesn't leave scratches”
“Effective”
“Easy to replace”
“Fits well in your hand”
“No odors”
What buyers complain about
“Bad quality”
“doesn't really clean”
“Not durable”
“Not as thick as other ones”
“These are a little bigger than I thought”
“pricey”
“Does not work as described”
“Strong Chemical Smell”
“False Advertisement”
“Hard”