Skip to content
51

non aerosol bug spray

Worth a look

Shows demand growing +195.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 32Growth 97Conversion 97Competition 13Returns 95Price range 74Avg price 57Brand share 0Review moat 24Quality gap 27

Growth

Incredible+195.5%

90-day search growth — must beat 0% to launch

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Price range

Good$5.80–$41.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.89

avg listing price — sweet spot $15–$100

Market size

Okay$147K

$147K/yr · 73K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,975.78

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

34

Top-5 brand share

100%

Open market

0%

  • Repel79%
  • OFF!21%
  • Open — no brand owns it (0%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$22K30%$44K45%$66K60%$88K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +195.5% search growth over the last 90 days.
20K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 28.7×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control35%

“Fantastic insect repellent”

Smell10%

“Works well, no unpleasant smell, and it is not sticky”

Advertised Vs Actual Product8%

“As advertised”

Quality-Overall7%

“There are so many good products in this world”

Spray/Flow6%

“Awesome spray”

Value For Money5%

“Worth it”

Size-Overall4%

“The size is also convenient to carry around”

Portability3%

“Perfect for travel”

Strength3%

“Effective”

Efficiency2%

“Works great”

What buyers complain about

Pest/Insect Control19%

“Not ticks and doesnt seem to repel mosquitod or bees”

Smell15%

“it started having a strong odor”

Leak-Proof11%

“Leaked in box”

Functionality-Overall7%

“Doesn't work”

Spray/Flow7%

“still didnt spray evenly”

Product Condition4%

“Item arrived without the lid, appearing used”

Durability3%

“Sprayer broke on the first use”

Defective Material/Parts3%

“The product's ingredients are defective and corrosive; they will corrode clothing—and not gradually,”

Value For Money3%

“Very expensive”

Ease Of Use2%

“couldn't use product”

Top return reasons

Size-Overall22%
Value For Money16%
Leak-Proof10%
Smell9%
Functionality-Overall8%
Pest/Insect Control7%
Defective Material/Parts7%
Advertised Vs Actual Product7%
Spray/Flow4%
Strength2%