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51

no2

Worth a look

Shows low returns (0.0%), but soft demand (-7.2% this quarter) keeps it on the watch list.

Market size 37Growth 21Conversion 74Competition 26Returns 100Price range 89Avg price 95Brand share 42Review moat 24Quality gap 63

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Avg price

Incredible$30.01

avg listing price — sweet spot $15–$100

Price range

Great$9.65–$76.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$187K

$187K/yr · 90K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,533.59

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

Competition

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

44

Top-5 brand share

80%

Open market

16%

  • Nutricost34%
  • MRI20%
  • Jacked Factory15%
  • Snap Supplements6%
  • Carlyle5%
  • Force Factor4%
  • Open — no brand owns it (7 brands, 16%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$37K30%$56K40%$75K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -7.2% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 19.2×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Excellent product”

Energy Level10%

“helps with energy”

Blood Pressure9%

“Helps with blood pressure”

Efficiency9%

“found them to be highly effective”

Advertised Vs Actual Product8%

“True to picture”

Value For Money7%

“Good deal”

Vitamin3%

“Love this vitamin”

Heart Health2%

“Great for heart & artery health”

Side Effects2%

“No side effects”

Muscle Pain Relief2%

“I recommend it for those that get muscle stiffness”

What buyers complain about

Functionality-Overall17%

“Not effective”

Dosage7%

“There isnt enough actual product in the serving dose to be effective”

Side Effects6%

“the side effects have been too harsh for me”

Value For Money6%

“to expensive”

Size-Overall6%

“the capsules are small”

Blood Pressure5%

“I cant say that it has done anything for my blood pressure”

Advertised Vs Actual Product4%

“This doesn't work as advertised”

Ease Of Chewing/Swallowing3%

“Trouble swallowing it”

Ingredients-Overall3%

“Snap supplements overall are not good for u”

Energy Level3%

“nor energy level”

Top return reasons

Heart Health33%
Value For Money33%
Magnesium33%