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59

no see um repellent

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 38Growth 81Conversion 77Competition 28Returns 96Price range 71Avg price 79Brand share 36Review moat 24Quality gap 73

Returns

Incredible0.9%

return rate — above 6% kills the launch gate

Growth

Great+75.2%

90-day search growth — must beat 0% to launch

Avg price

Great$16.64

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$6.46–$35.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$189K

$189K/yr · 153K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,954.33

avg incumbent reviews — the moat a new listing must climb

Competition

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

44

Top-5 brand share

84%

Open market

12%

  • NatureStop32%
  • Best Bee Brothers28%
  • Sawyer10%
  • Lakota Naturals8%
  • OFF!5%
  • Repel4%
  • Open — no brand owns it (6 brands, 12%)

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$19K20%$38K30%$57K40%$76K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.2% search growth over the last 90 days.
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control33%

“Repels mosquitoes”

Smell18%

“No bad smell”

Quality-Overall10%

“We have been using this product for about 3 years now and no complaints”

Spray/Flow6%

“spray bottle worked great”

Advertised Vs Actual Product4%

“Works as Advertised”

Value For Money3%

“Great affordable”

Ease Of Use2%

“Easy to use”

Size-Overall2%

“it's super convenient size”

Efficiency2%

“Effective”

Safety Standards1%

“Safe for pets”

What buyers complain about

Pest/Insect Control32%

“Does not work for ants”

Functionality-Overall17%

“saw no results”

Smell7%

“Has a slight scent”

Value For Money6%

“On the downside, expensive”

Spray/Flow5%

“Can't get spray to work”

Leak-Proof3%

“bottle leaking”

Adhesion/Stickiness3%

“was very sticky”

Size-Overall2%

“which isnt very big”

Durability2%

“It does not last long, days, not weeks”

Quality-Overall2%

“But this company needs to have more quality control in order to be a top notch company”

Top return reasons

Size-Overall21%
Value For Money15%
Functionality-Overall10%
Leak-Proof10%
Pest/Insect Control10%
Advertised Vs Actual Product9%
Spray/Flow5%
Smell5%
Defective Material/Parts5%
Strength1%