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no calorie snacks

Skip it36/100

a small market ($15K/yr) — no calorie snacks doesn't clear our bar today.

Market/yr

$15K

Growth (1y)

+68.8%

Products

12

Brands

5

was 3 a year ago

Sellers

56

Price range

$5.31–$25.70

Returns

0.0%

Rating

4.5★

36/100

Skip it

Scored 36/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns
Market size
1
×0.30
Growth
56
×0.30
Competition
24
×0.20
Quality gap
42
×0.10
Returns
100
×0.10

Demand

Weekly Amazon search volume, last 104 weeks — +68.8% year over year.
3K1KSpike '25Prime Day '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

Seasonality

Monthly demand index across the year — 1.00 is average.

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.2×

Competition

80%Atkins
  • Atkins80%
  • Kellogg's Special K9%
  • Fiber One4%
  • Protein One4%
  • Quest3%
  • Other0%

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 56 sellers compete here.

Brands

5 rising

was 3 a year ago

Sellers

56

Top 5 brand share

100%

#ProductBrandPriceRatingReviewsClick shareTrend

Product shelf

All 12 tracked products in this niche.

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall45%

“Absolutely Delicious”

Nutritional Content11%

“Great protein bars”

Flavor6%

“Excellent flavor”

Sweetness5%

“they make a good sweet treat”

Quality-Overall5%

“Great quality for the price - fast shipping”

Value For Money4%

“Great Deal”

Blood Sugar Level2%

“Diabetic friendly”

Crispiness1%

“Crispy, light and delicious”

Size-Overall1%

“perfect size”

Health Benefits-Overall1%

“Healthy Poptart”

What buyers complain about

Taste-Overall23%

“Not tasty”

Value For Money7%

“Waste of Money”

Nutritional Content6%

“Question nutrition bars are nasty”

Flavor5%

“Not Great Flavor”

Texture/Consistency-Overall5%

“Texture is gross”

Sweetness4%

“Too sweet”

Size-Overall4%

“Bars are getting smaller”

Quality-Overall3%

“Low quality product”

Ease Of Chewing/Swallowing3%

“A little chewy”

Advertised Vs Actual Product3%

“Okay so the picture is definitely deceiving”

Top return reasons

  • Taste-Overall24%
  • Ingredients-Overall15%
  • Flavor12%
  • Nutritional Content10%
  • Value For Money6%
  • Sweetness4%
  • Size-Overall4%
  • Advertised Vs Actual Product4%
  • Stale/Rotten/Spoiled3%
  • Moist/Dry3%

Data scraped July 8, 2026 · Marketplace baseline: 4.4★ avg rating · $22.71 median price · 2.2% median returns across 13,812 tracked niches.