nivea deodorant for women spray
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Growth
Good+40.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.25avg listing price — sweet spot $15–$100
Price range
Good$3.17–$28.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$276K$276K/yr · 393K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,335.19avg incumbent reviews — the moat a new listing must climb
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
13 rising
Sellers
178
Top-5 brand share
89%
Open market
7%
- Dove32%
- Secret26%
- Degree12%
- NIVEA11%
- Summer's Eve9%
- Lume3%
- Open — no brand owns it (7 brands, 7%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 53 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Coconut Vanilla 4 oz
Dove$9.604.4★367 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Peach & Vanilla Blossom Scent 3.5 oz
Secret$11.474.2★12,408 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Fresh Lilac & Waterlily Scent 3.5 oz
Secret$11.564.2★12,408 rev
Summers Eve Ultimate Odor Control Daily Feminine Spray with Talc-Free Odor-Reducing and Moisture-Absorbing Formula 2 Oz
Summer's Eve$4.364.6★20,058 rev
Dove Whole Body Deodorant Spray for Women Alcohol Free Scent: Peach Glow 4 oz
Dove$9.264.4★239 rev
Newest
by launch date
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
Secret$11.66993 rev
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
Secret$11.28993 rev
Secret Aluminum Free Whole Body Deodorant Spray for Women 72hr Sensitive Freshness & Odor Defense PH Balanced Invisible Protection Safe to Use Everywhere Powder Fresh Scent 3.5 oz
Secret$12.4912,408 rev
NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack
NIVEA$24.973 rev
Native Whole Body Deodorant Spray Lavender & Rose Scent 72 Hour Odor Control for Pits Privates & More Aluminum Free Quick-Drying Deodorant for Men & Women 3.5 oz
Native$10.104,493 rev
Trending
90-day click momentumSecret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Relaxing Lavender Scent 5.2 fl oz
Secret$11.284.2★
Secret Cooling Aluminum Free Whole Body Deodorant Mist for Women 24hr Odor Protection Instant Cooling Relief Soothes & Revitalizes Skin PH Balanced Formula Invigorating Mint Scent 5.2 fl oz
Secret$11.664.2★
Degree Men Whole Body Deodorant Cool Rush Scent Aluminum Free 72H Odor Protection 2.9 oz
Degree$7.494.3★
Native Whole Body Deodorant Spray Lavender & Rose Scent 72 Hour Odor Control for Pits Privates & More Aluminum Free Quick-Drying Deodorant for Men & Women 3.5 oz
Native$10.104.0★
NIVEA Fresh Natural Deodorant Spray 200ml | 48 Hour Odor Protection for Women & Men | Refreshing Oceanic Scent Quick Dry No Alcohol Gentle on Skin LongLasting Freshness Body Spray | 2-Pack
NIVEA$24.974.6★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.8% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice clean smell”
“Excellent Quality”
“Excellent value”
“Dries quickly”
“Worked decently”
“does exactly what it says”
“No irritation”
“very durable”
“Easy Use”
“The can is a convenient size”
What buyers complain about
“Gross smell”
“hard to press”
“Not effective”
“Expensive”
“did not last the month”
“Allergic Reaction”
“sprayer leaks”
“Its too small”
“Nozzle clogs”
“defective item”