nighttime cough syrup for adults
Skip itSoft demand (-31.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$268K$268K/yr · 228K searches
Review moat
Okay3,509.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.63avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.83–$16.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-31.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
59
Top-5 brand share
92%
Open market
5%
- Amazon Basic Care55%
- Amazon Basics19%
- P Puregen Labs10%
- AXIV5%
- GoodSense3%
- Mucinex3%
- Open — no brand owns it (3 brands, 5%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★3,790 rev
Amazon Basic Care Nighttime Cold & Flu Relief Pain Reliever Fever Reducer 6 Hour Cold Medicine Cough Suppressant Antihistamine 48 Count
Amazon Basic Care$11.984.7★5,778 rev
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★2,259 rev
Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack
P Puregen Labs$9.974.7★978 rev
Amazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)
Amazon Basic Care$4.834.7★11,872 rev
Newest
by launch date
Mucinex Rapid+Clear Nighttime Cold and Flu Medicine for Adults Maximum Strength Cold Medicine for Cough Fever Pain Headache & Runny Nose Relief Rapid Release Caplets for Adults 20 Count
Mucinex$16.16163 rev
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.94344 rev
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.91131 rev
Puregen Labs Nighttime Cold and Flu Relief Medicine | 50 Softgel Liquid Capsules | Helps Relieve Sore Throat Cough Fever Headaches Runny Nose Congestion and Aches | Value Pack
P Puregen Labs$9.97978 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.60664 rev
Trending
90-day click momentumAmazon Basic Care Nighttime Cold & Flu Relief Syrup Cherry 8 fl oz (1-Pack)
Amazon Basic Care$4.834.7★
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.914.4★
GoodSense Nighttime Cold & Flu Liquid Medicine Cherry Flavor 6-Hour Relief for Fever Sore Throat Sneezing Runny Nose Cough & Aches 12 Fl Oz
GoodSense$4.874.7★
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.604.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -31.7% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 2.9×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Does the job”
“Helps with Colds”
“Just as good as name brand”
“Helps me sleep”
“Good cough syrup”
“Just as described”
“I also like that it doesnt leave a terrible aftertaste”
“Nice flavor”
“Good nights sleep w out sinus drainage”
What buyers complain about
“Taste is vile”
“- Harder time sleeping”
“Not effective at all”
“sometimes I cant stop cough”
“Hard to open”
“Waste of money”
“more mediciney flavor”
“Not as good as other brands”
“ineffective”
“Honey smells and tastes horrible”