night quill severe cold and flu
Skip itSoft demand (-65.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.33avg listing price — sweet spot $15–$100
Price range
Good$5.60–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,021.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 37K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-65.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
82
Top-5 brand share
100%
Open market
0%
- Vicks62%
- Amazon Basic Care20%
- Amazon Basics10%
- AXIV7%
- Mucinex2%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★2,259 rev
Vicks NyQuil SEVERE Cold & Flu Liquid Twin Pack Nighttime Relief Medicine for Headache Fever Sore Throat Minor Aches & Pains Nasal Congestion Sneezing Runny Nose Cough Berry Flavor 2x12 OZ
Vicks$20.384.8★13,175 rev
Vicks NyQuil Severe Cold Flu & Congestion Medicine 24 Liquicaps Maximum Strength 24Count
Vicks$11.824.8★1,306 rev
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★3,790 rev
Vicks DayQuil and NyQuil Severe Co-Pack Cold and Flu Medicine Powerful Relief for Headache Fever Sore Throat Minor Aches and Pains Congestion Sinus Pressure Stuffy Nose 48 LiquiCaps
Vicks$20.684.8★10,704 rev
Newest
by launch date
AXIV Day & Night Cold & Flu Medicine Combo Pack Softgels Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 48 Softgels
AXIV$13.06756 rev
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.94344 rev
AXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.91131 rev
Amazon Basic Care Maximum Strength Nighttime Severe Cold and Flu Relief Honey Flavor Multi-Symptom Relief for Cough Sore Throat Congestion 12 fl oz (1-Pack)
Amazon Basic Care$5.60664 rev
Vicks DayQuil & NyQuil Ultra Concentrated Liquicaps Co-Pack Cold & Flu Medicine Powerful Multi-Symptom Daytime & Nighttime Relief for Headache Fever Sore Throat Minor Aches & Pains & Cough 96ct
Vicks$34.091,662 rev
Trending
90-day click momentumAXIV Nighttime Cold and Flu Relief Liquid Medicine Multi-Symptom Relief Pain Reliever Fever Reducer Cough Suppressant Cherry Flavor 12 fl. oz.
AXIV$8.914.4★
Vick NyQuil Cough Cold and Flu Nighttime Relief Original Liquid 2x12 Fl Oz
Vicks$19.644.8★
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★
AXIV Nighttime Cold & Flu Relief Softgels Multi-Symptom Nighttime Relief for Headache Fever Sore Throat Minor Aches and Pains Sneezing Runny Nose and Cough 24 Count
AXIV$6.944.7★
Vicks DayQuil & Nyquil Severe Cold Flu & Congestion Medicine 24 Count
Vicks$11.114.8★
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -65.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“less expensive”
“Does the job”
“Great for Flu & Cold Symptoms”
“Just as good as name brand”
“Works great gets da job done”
“Great for sleeping”
“Helps the coughing”
“I also like that it doesnt leave a terrible aftertaste”
“Strong stuff”
“Very handy”
What buyers complain about
“Taste is vile”
“Not effective”
“If you get coughing”
“- Harder time sleeping”
“Not worth even the cheap price”
“Bottles are smaller than the non-HBP”
“unfortunately the flavor is rather off-putting”
“Not as good as other brands”
“should be half doses instead”
“I had the flu”