nasopharyngeal airway
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 6% kills the launch gate
Review moat
Great304.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.71avg listing price — sweet spot $15–$100
Price range
Great$6.92–$49.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Market size
Bad$58K$58K/yr · 56K searches
Competition
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
13
Top-5 brand share
89%
Open market
6%
- Lightning X Products27%
- Endure Industries22%
- BIRDSTYLER21%
- LINE2design12%
- North American Rescue7%
- Combat Medical Systems4%
- Open — no brand owns it (2 brands, 6%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ever Ready Group Rusch Inc. Nasopharyngeal Tube (28Fr. 9.3mm) with Surgilube Lubricant (Pack of 2) 2 Count (Pack of 1)
BIRDSTYLER$14.464.7★1,356 rev
Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - 6 Pieces NPA - Includes 6 NPAs Lube Wipes & Gloves
Lightning X Products$19.854.7★514 rev
LINE2design Nasal Airway Kit-6 Medical Nasopharyngeal Management Trauma Airways - First Aid Emergency Rescue Latex Free Respiration Tubes with Lubricating Jelly Packets - Pack of 6
LINE2design$19.284.6★700 rev
Endure Complete Airway Emergency Kit - 8 Sizes Berman OPA + 5 Sizes Nasopharyngeal Airway + 5 Packs Lubricating Jelly
Endure Industries$24.624.7★194 rev
NAR Pre-Lubricated Nasopharyngeal Airway 28 French Bevel Tip Sterile Latex Free - 5 Year Shelf Life
North American Rescue$10.574.8★73 rev
Newest
by launch date
RHINO RESCUE Nasopharyngeal Airway NPA Nasal Airway 28 FR. with Lubricants (2-Pack)
RHINO RESCUE$12.6813 rev
Endure Ind Nasopharyngeal Airway with Lubricating Jelly 6.5 mm Pack of 10 NPA 26 FR
Endure Industries$25.477 rev
Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - 6 Pieces NPA - Includes 6 NPAs Lube Wipes & Gloves
Lightning X Products$19.85514 rev
Lightning X Products Deluxe Nasopharyngeal (Nasal) Airway Kit - NPA 28FR - Includes NPA Lube Wipe & Gloves
Lightning X Products$8.99514 rev
NAR Pre-Lubricated Nasopharyngeal Airway 28 French Bevel Tip Sterile Latex Free - 5 Year Shelf Life
North American Rescue$10.5773 rev
Trending
90-day click momentum
Curaplex Fixed Flange Nasopharyngeal Airway Kit Set of 6 (20F-34F) Includes Case and Lubricating Jelly Latex-Free Individually Wrapped Color-Coded Packaging (028055)
Curaplex$23.344.6★
Lightning X Products Berman Oral Airway Kit Emergency EMS Oropharangeal Airways 6-Pack Colored OPA for Emergency First Aid + CPR
Lightning X Products$6.924.7★
RHINO RESCUE Nasopharyngeal Airway NPA Nasal Airway 28 FR. with Lubricants (2-Pack)
RHINO RESCUE$12.684.4★
Nasopharyngeal (Nasal) Airway Kit 6 pcs NPA
Lightning X Products$19.654.7★
Lightning X Products Oral & Nasal Airway Roll Kit - Berman OPA NPA CPR Mask and Gear Bag for EMT Trauma First Aid Medic Kits
Lightning X Products$49.424.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“they seem well made”
“Nice sizes”
“Exactly as advertised”
“Great value”
“Work well”
“Much compact”
“rigid enough to insert easily”
“the NPAs are reasonably soft”
What buyers complain about
“Might need to cut to size”
“Not enjoyable user experience”
“Wish there was a bulk price because I need to use this every few days in one nostril in order to fall asleep”