nasal spray
Worth a lookShows a $9.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$9.7M$9.7M/yr · 3.7M searches
Conversion
Incredible20.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Price range
Good$3.16–$32.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,753.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
146
Top-5 brand share
89%
Open market
8%
- Afrin41%
- Amazon Basic Care33%
- Vicks7%
- Arm & Hammer4%
- Flonase3%
- Mucinex3%
- Open — no brand owns it (5 brands, 8%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 29 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afrin No Drip Severe Congestion Nasal Spray Twin Pack Non-Drowsy Fast-Acting Nasal Decongestant for Nasal Congestion and Sinus Pressure Relief Adults and Children 6 and Older .5 fl oz (Pack of 2)
Afrin$15.394.7★11,617 rev

Amazon Basic Care Maximum Strength 12 Hour Nasal Spray Oxymetazoline HCl Solution Sinus Pressure Relief Cold and Allergy Medicine Decongestant 1 fl oz (Pack of 1)
Amazon Basic Care$4.104.4★6,300 rev

Afrin No Drip Extra Moisturizing 12 Hour Nasal Congestion Relief Pump Mist Sinus Spray Decongestant - 15 mL
Afrin$9.024.7★11,898 rev

Amazon Basic Care No Drip Severe 12 Hour Nasal Decongestant Pump Mist Maximum Strength Plus Menthol Allergy Relief 1 fl oz (Pack of 1)
Amazon Basic Care$5.754.6★8,500 rev

Amazon Basic Care No Drip Nasal Spray 12 Hour Maximum Strength Nasal Decongestant Oxymetazoline HCl Fast-Acting Sinus Pressure Relief 1 fl oz (Pack of 1)
Amazon Basic Care$5.494.6★7,392 rev
Newest
by launch date
Berkley Jensen No Drip Severe Congestion Nasal Spray - Maximum Strength Decongestant with Oxymetazoline HCl & Menthol - Pump Mist Applicator No Steroid 12 Hour Relief 1 Fl Oz (Pack of 3)
berkley jensen$12.891,063 rev

Afrin Saline Burst Extra Strength Daily Nasal Mist Nose Spray for Everyday Congestion Relief Hypertonic Seawater Saline Nasal Spray with Dual Nozzle Drug Free Sinus Rinse 5 oz
Afrin$9.68277 rev

Afrin No Drip Original + Night Nasal Mist Bundle Pack Non-Drowsy Fast-Acting Decongestant for Nasal Congestion and Sinus Pressure Relief Adults and Children 6 and Older .5 fl oz (Pack of 2)
Afrin$14.90995 rev

Vicks Sinex Severe Nasal Spray Moisturizing Ultra Fine Mist with Aloe Decongestant Medicine Relief from Stuffy Nose Due to Cold or Allergy Nasal Congestion & Sinus Pressure Relief 265 Sprays x 2
Vicks$17.292,812 rev

ARM & Hammer Simply Saline Daily Care Nasal Mist 4.4 oz 2-Pack
Arm & Hammer$14.303,649 rev
Trending
90-day click momentum
Berkley Jensen No Drip Severe Congestion Nasal Spray - Maximum Strength Decongestant with Oxymetazoline HCl & Menthol - Pump Mist Applicator No Steroid 12 Hour Relief 1 Fl Oz (Pack of 3)
berkley jensen$12.894.8★

Afrin Saline Burst Extra Strength Daily Nasal Mist Nose Spray for Everyday Congestion Relief Hypertonic Seawater Saline Nasal Spray with Dual Nozzle Drug Free Sinus Rinse 5 oz
Afrin$9.684.4★

Afrin No Drip Severe 12 Hour Nasal Decongestant Pump Mist - 0.5 ounce
Afrin$9.284.7★

Beekeepers Naturals Propolis Nasal Rinse Spray Max Relief for Adults w/Eucalyptus Oregano & Saline Clears Nasal Congestion & Cleanses Sinus Canal 1 fl oz
Beekeeper's Naturals$13.614.4★

GoodSense Maximum Strength Nasal Spray Fast Powerful Congestion Relief For Colds and Allergies 1 Fluid Ounce
GoodSense$4.954.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -23.6% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×