nasal dilators for breathing
Worth a lookShows beatable incumbent ratings (3.9★), but a small market ($73K/yr) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$21.26avg listing price — sweet spot $15–$100
Price range
Great$9.87–$55.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Review moat
Bad4,616.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad$73K$73K/yr · 71K searches
Competition
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
78%
Open market
18%
- Rhinomed41%
- Mobi Lock14%
- Air Max12%
- intake7%
- Silent Mammoth5%
- Crioxen4%
- Open — no brand owns it (11 brands, 18%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 27 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mute Nasal Dilator Snoring Solution | Starter Pack 3 Sizes | Snore Less & Sleep Better | Nasal Strip Alternative | Comfortable Breathing Aids for Better Sleep & Improved Airflow
Rhinomed$16.723.5★18,696 rev
Mute Nasal Dilator Snoring Solution | Medium 3 Pack | Snore Less & Sleep Better | Nasal Strip Alternative | Comfortable Breathing Aids for Better Sleep & Improved Airflow
Rhinomed$21.013.5★18,696 rev
Air Max Nasal Dilators Trial Pack - Anti Snoring Devices - 76% More Airflow for Better Breathing & Against Nasal Congestion - Guaranteed Fit (1x Small & 1x Medium) - Reusable
Air Max$16.033.4★14,954 rev
Nose Vent Sinus Relief Dilator (Pack of 8 Various Sizes) - A Simple Solution for Nasal Snorers - Reusable Snoring Device to Enjoy a Peaceful Nights Sleep - by Mobi Lock
Mobi Lock$9.873.6★6,648 rev
Rhinomed Turbine Breathing Nasal Dilator | Starter Pack | Improve Airflow During Exercise | Nasal Strip Alternative | Comfortable Breathing Aids for Workout Performance
Rhinomed$19.803.8★3,604 rev
Newest
by launch date
Nasal Dilators for Sleeping and Breathing Reusable Snoring Solution Silicone Nose Vents Internal Nostril Opener for Better Sleep & Improved Airflow Comfortable Snore Stopper 8 Pack + Travel Case
Dream Quiet Pro$9.9233 rev
Difiney Nasal Strip
Difiney$38.7317 rev
Nasal Dilators Cones for Sleeping & Breathing (8 Pairs 4 Sizes) Flexible EVA Internal Nose Vents to Open Nostrils Nasal Airflow Deviated Septum Sinus & Snoring Relief Device for Nasal Snorers
VELOXE$11.0259 rev
BABURI Nasal Dilators for Sleeping Internal Nasal Dilator & Nose Opener Nasal Cones for Breathing Reusable Silicone Nose Vents for Men & Women (4 Sizes S/M/L/XL)
BABURI$11.4643 rev
CRIOXEN Nasal Dilators for Breathing Sleeping - Reusable Internal Nostril Nose Opener Anti Snoring Device Maximum Nasal Airflow Support Comfortable Fit for Congestion 2 Pack Firm M/L
Crioxen$14.51107 rev
Trending
90-day click momentum
CRIOXEN Nasal Dilators for Breathing Sleeping - Reusable Internal Nostril Nose Opener Anti Snoring Device Maximum Nasal Airflow Support Comfortable Fit for Congestion 2 Pack Soft M/L
Crioxen$14.434.1★
Nasal Dilators Cones for Sleeping & Breathing (8 Pairs 4 Sizes) Flexible EVA Internal Nose Vents to Open Nostrils Nasal Airflow Deviated Septum Sinus & Snoring Relief Device for Nasal Snorers
VELOXE$11.024.4★
Nasal Dilators for Sleeping and Breathing Reusable Snoring Solution Silicone Nose Vents Internal Nostril Opener for Better Sleep & Improved Airflow Comfortable Snore Stopper 8 Pack + Travel Case
Dream Quiet Pro$9.923.6★
CRIOXEN Nasal Dilators for Breathing Sleeping - Reusable Internal Nostril Nose Opener Anti Snoring Device Maximum Nasal Airflow Support Comfortable Fit for Congestion 3 Pack Soft M
Crioxen$17.934.1★
CRIOXEN Nasal Dilators for Breathing Sleeping - Reusable Internal Nostril Nose Opener Anti Snoring Device Maximum Nasal Airflow Support Comfortable Fit for Congestion 2 Pack Firm M/L
Crioxen$14.514.1★
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — -5.7% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.7×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Helped breathing tremendously”
“this product truly opens your sinuses”
“Better Sleep”
“No More Snoring”
“Clearly made with quality”
“And comfortable”
“So far these have been effective”
“Good price”
“fits perfectly under my mask”
“Works as advertised”
What buyers complain about
“Did not work”
“Poor adhesion”
“High price”
“Didnt help breathing”
“Very uncomfortable to wear”
“Bad fit”
“Doesnt help with actual sinus issues”
“affected my sleep”
“irritated my skin”
“No relief”