naproxen pm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.55avg listing price — sweet spot $15–$100
Market size
Good$288K$288K/yr · 114K searches
Price range
Good$8.44–$21.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,124.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
54
Top-5 brand share
100%
Open market
0%
- Aleve57%
- Amazon Basic Care34%
- Advil9%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count
Aleve$21.824.8★3,669 rev
Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count
Amazon Basic Care$18.954.7★2,541 rev
Advil PM Liqui-Gels Minis 80 Liquid Filled Capsules
Advil$17.314.7★1,635 rev
Advil PM Liqui-Gels Pain Reliever and Nighttime Sleep Aid Pain Medicine with Ibuprofen for Pain Relief and Diphenhydramine HCL for a Sleep Aid - 40 Liquid Filled Capsules - Back to College
Advil$8.444.7★1,823 rev
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count
Amazon Basic Care$10.884.8★4,368 rev
Newest
by launch dateAdvil PM Liqui-Gels Minis 80 Liquid Filled Capsules
Advil$17.311,635 rev
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count
Amazon Basic Care$10.884,368 rev
Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count
Aleve$21.823,669 rev
Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count
Amazon Basic Care$18.952,541 rev
Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count
Aleve$15.924,712 rev
Trending
90-day click momentumAdvil PM Liqui-Gels Minis 80 Liquid Filled Capsules
Advil$17.314.7★
Amazon Basic Care All Night Pain Relief PM Naproxen Sodium 220 mg/Diphenhydramine Hydrochloride 25 mg Tablets Pain Reliever/Nighttime Sleep-Aid 160 Count
Amazon Basic Care$18.954.7★
Amazon Basic Care Ibuprofen PM Ibuprofen 200 mg and Diphenhydramine Citrate 38 mg Pain Reliever and Nighttime Sleep-Aid Capsule-Shaped Tablets 120 Count
Amazon Basic Care$10.884.8★
Aleve PM Caplets Fast Acting Sleep Aid and Pain Relief for Headaches Muscle Aches Non-Habit Forming 220 mg Naproxen Sodium and 25 mg Diphenhydramine HCl Capsules 80 count
Aleve$15.924.8★
Aleve PM Sleep Aid Plus Pain Reliever Caplets Naproxen Sodium & Diphenhydramine HCl Nighttime 120 Count
Aleve$21.824.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“sleep well”
“Excellent Quality”
“Great value”
“Works really well”
“As advertised”
“Same ingredients at the same dosage as Advil PM”
“Dog sweater fits mis Molly perfectly”
“Excellent effectiveness”
“I used it for years”
“is easy to swallow”
What buyers complain about
“even worse sleep aid”
“Not as good a pain reliever as advertised”
“It did not work for me”
“Size is smaller than you think”
“Works, A little pricey though”
“as it contains gelatine not good for vegans”
“It was t as strong for muscle and pain aches”
“Ok not as strong as I thought they would be”
“not for long”
“the Advil bottle is strange shaped”