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naked whey protein vanilla

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A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 26Conversion 96Competition 0Returns 100Price range 95Avg price 91Brand share 0Review moat 24Quality gap 78

Returns

Incredible0.0%

return rate — above 6% kills the launch gate

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Price range

Incredible$26.86–$98.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.39

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Market size

Okay$101K

$101K/yr · 14K searches

Review moat

Bad6,165

avg incumbent reviews — the moat a new listing must climb

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Competition

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Open market

0%

  • NAKED100%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$20K40%$40K60%$61K80%$81K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — +0.5% search growth over the last 90 days.
400300Prime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 2.6×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall22%

“Doesnt taste bad”

Nutritional Content17%

“Good protein”

Flavor10%

“the flavor is mild”

Ingredients-Overall7%

“Good ingredients”

Quality-Overall6%

“The quality of the power is nice”

Solubility4%

“It mixes well”

Blend/Ratio3%

“Blends well”

Sweetness2%

“For me it has a good balance of sweetness. very mild”

Value For Money2%

“Worth every penny”

Cleansing2%

“Its a good clean product”

What buyers complain about

Taste-Overall24%

“Did not like taste”

Flavor14%

“Vanilla flavor not for me”

Value For Money4%

“Its a little pricey”

Nutritional Content4%

“Did NOT like this protein powder at all”

Sweetness4%

“Not overly sweet, blends beautifully”

Solubility4%

“does not dissolve well”

Artificial Sweeteners3%

“sugar, they all taste artificial to me”

Ingredients-Overall2%

“Really disappointed to discover sugar is an ingredient”

Texture/Consistency-Overall2%

“the texture is not my favorite”

Allergies1%

“I was allergic”