myrrh essential oil
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Avg price
Great$19.44avg listing price — sweet spot $15–$100
Price range
Great$5.50–$82.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good$545K$545K/yr · 360K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,067.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
35
Top-5 brand share
65%
Open market
30%
- Majestic Pure20%
- MAYJAM16%
- Wuvezrub15%
- Gya Labs9%
- US Organic6%
- HIQILI5%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Myrrh Essential Oil Myrrh Oil 4 Fl Oz
Majestic Pure$16.334.5★3,212 rev
Myrrh Essential Oil 100ML/3.38FL.OZ MAYJAM Premium Myrrh Oil Essential Oils with Glass Dropper Great for Diffuser and Candle Making
MAYJAM$9.114.4★17,844 rev
Wuvezrub Myrrh Essential Oil - 30ML Pure and Natural for Aromatherapy Diffuser - 1 Fl Oz
Wuvezrub$6.384.6★183 rev
100% Pure Myrrh Essential Oil - 0.34 Fl Oz - Myrrh Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$14.474.6★2,757 rev
US Organic 100% Genuine Myrrh Essential Oil - Sourced from The Horn of Africa USDA Certified Organic Extracted by Hydro-Distillation (Myrrh 5 ml)
US Organic$25.424.5★583 rev
Newest
by launch date
MUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making
MUNUSNA$9.062,429 rev
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.0863 rev
Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Hair Oil Serum 90ml
YBERA PARIS$82.4832 rev
Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml
YBERA PARIS$67.739 rev
Wuvezrub Myrrh Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Myrrh
Wuvezrub$6.1666 rev
Trending
90-day click momentumMUNUSNA Myrrh Essential Oil 100ML 100% Pure and Natural Myrrh Oils Aromatherapy Oil for Diffuser Skin Care Massage Yoga Home Soap and Candle Making
MUNUSNA$9.064.4★
Ybera Mirra Oil Repair - Premium Hair Oil for Dry & Frizzy Hair Hydrating Hair Oil for Damaged Hair Repair Hair Treatment Oil for Curly Straight & Fine Hair - Lightweight Anti-Frizz Oil Serum 60ml
YBERA PARIS$67.734.3★
Frankincense & Myrrh Essential Oil Roll-On 30 mL (1 fl oz) Pre-Diluted Aromatherapy Rollerball in Fractionated Coconut Oil (FCO) Alcohol-Free Pulse Point Oil Roller
Herbal Mana$16.084.5★
NOW Essential Oils Myrrh Oil Blend Meditative Aromatherapy Scent Steam Distilled 100% Pure Vegan Child Resistant Cap 1-Ounce
NOW Foods$27.604.3★
Nirvana Nurture Myrrh Essential Oil USDA Certified Organic 100% Pure Undiluted Aromatherapy Oil for Diffuser Hair & Skin Care
Nirvana Nurture$20.534.8★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“The quality of the oil is definitely good too”
“Great 👍 The price is very reasonable”
“It was as good as advertised”
“Perfect gift”
“Smooths pores”
“Easy to use”
“Very subtle—No irritation at all”
“It works pretty good”
“✔ Nice presentation and generous size”
What buyers complain about
“No scent”
“just too small”
“Its cheap for a reason”
“Heavily diluted”
“An Amazon policy violation. Amazon prohibits deceptive product claims”
“this ones cap wont even come off”
“Stinky oil”
“has a dark color”
“Leaked all over”
“Junk”