musk oil
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 6% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Price range
Good$3.22–$41.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,173.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 128K searches
Competition
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
680
Top-5 brand share
46%
Open market
51%
- Jovan25%
- Nemat International7%
- Eternal Essence Oils5%
- Kommon Skin Sense5%
- Parfums De Coeur4%
- MAYJAM4%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 61 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jovan Musk for Women Perfume Oil 0.33 fl oz (Pack of 1) Sexy Perfume Oil for Women Notes of Jasmine Amber and Neroli Womens Fragrance Long Lasting Everyday Fragrance Travel Size
Jovan$13.144.6★6,471 rev
Kommon Skin Sense The Original Musk Oil Formally Cooperlabs Musk Oil (0.5oz Dab)
Kommon Skin Sense$24.893.6★115 rev
Jovan Musk for Men Eau de Cologne Spray 3 fl oz (Pack of 1) Notes of Carnation Lavender and Amber Mens Fragrance Long Lasting Everyday Fragrance Travel Size
Jovan$12.104.6★9,234 rev
Musk Premium Grade Fragrance Oil - Scented Oil - 30ml
Eternal Essence Oils$9.844.0★1,836 rev
Parfums De Coeur SKIN MUSK (Original Long Lasting Formula) Perfume Oil by Parfums de Coeur (formerly by Bonne Bell) 0.50 fl oz
Parfums De Coeur$15.384.3★2,176 rev
Newest
by launch date
Dukhni White Musk 30ml Fragrance Oil Premium White Musk Diffuser Oil for Home Fragrance Aromatherapy Clean Musky Aroma for Living Room Bedroom Office Long Lasting Scent for Relaxation Ambience
Dukhni$17.2583 rev
EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)
EUQEE$7.48529 rev
Dizurde Musk Al Tahara 6mL | White Musk Perfume for Women | Egyptian Musk Oil Arabian Perfume | Soft Skin Scent for Everyday Wear & Layering
Dizurde$8.00373 rev
Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz
Saltair$22.556,190 rev
NY Spice Shop Egyptian Musk Fragrance Pack of 1 Soft Floral Musk Musky Essence & Oil Base Fragrance Blend with Enduring Aroma Tone Traditional Arabic Perfume for Personal Scent Collection
NY Spice Shop$13.2345 rev
Trending
90-day click momentumDukhni White Musk 30ml Fragrance Oil Premium White Musk Diffuser Oil for Home Fragrance Aromatherapy Clean Musky Aroma for Living Room Bedroom Office Long Lasting Scent for Relaxation Ambience
Dukhni$17.254.6★
EUQEE 100ML White Musk Fragrance Oil with Glass Dropper Essential Oil for Diffuser for Home Bath Bombs Candle Making DIY Soap Perfume Oil for Women (3.38 Fl oz)
EUQEE$7.484.3★
NY Spice Shop Egyptian Musk Fragrance Pack of 1 Soft Floral Musk Musky Essence & Oil Base Fragrance Blend with Enduring Aroma Tone Traditional Arabic Perfume for Personal Scent Collection
NY Spice Shop$13.233.8★
Saltair Body Oil Silky After Shower and Bath Dry Oil for Women and Men Non-Greasy Well-Absorbing Moisturizer for Hydrating Dry Skin Driftwood Scent 4oz
Saltair$22.554.5★
Infini Musk by Maison Alhambra for Men - 3.4 oz EDP Spray
Maison Alhambra$25.704.3★
Demand
Weekly Amazon search volume, last 29 weeks — +1.1% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Clean scent”
“Very affordable”
“Durable, long lasting, tough, good price, smells great”
“the quality was consistent”
“It's so smooth”
“The description is accurate”
“very moisturizing”
“It is a convenient size for travel”
“works well doesn't fell greasy”
“Applys well”
What buyers complain about
“Awful smell”
“Overpriced”
“short-lived”
“A little big”
“Not as strong as I would like”
“It's cheaply made”
“oily feel”
“Sticky no fragance”
“really not what its advertised as”
“it irritated my skin”