mushroom protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$27.91avg listing price — sweet spot $15–$100
Price range
Incredible$22.29–$32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,172.29avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Market size
Bad$96K$96K/yr · 42K searches
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 flat
Sellers
553
Top-5 brand share
100%
Open market
0%
- Four Sigmatic84%
- OM MUSHROOM SUPERFOOD9%
- PlantFusion5%
- Micro Ingredients2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Four Sigmatic Organic Vegan Protein Powder | 18g Plant-Based Protein per Serving | Gluten Free Dairy Free Soy Free Non-GMO with No Filler Ingredients | 21.16oz 15 Servings | Vanilla
Four Sigmatic$29.184.3★880 rev
Four Sigmatic Organic Plant-Based Protein Powder | Clean Vegan Protein Elevated with Lions Mane Chaga Cordyceps and More for Brain Function and Immune Support | Creamy Cacao 21.16 oz
Four Sigmatic$29.524.2★706 rev
OM MUSHROOM SUPERFOOD Master Blend Vegan Protein Organic Vanilla Plant Protein Powder GLP-1 Friendly Excellent Source of Protein Good Source of Fiber 10 Functional Mushrooms 16 Servings
OM MUSHROOM SUPERFOOD$25.264.4★391 rev
Four Sigmatic Organic Plant-Based Protein Powder | Clean Vegan Protein Elevated with Lions Mane Chaga Cordyceps and More for Brain Function and Immune Support | Peanut Butter 21.16 oz
Four Sigmatic$29.534.4★274 rev
Four Sigmatic Organic Plant-Based Protein Powder | Clean Vegan Protein Elevated with Lions Mane Chaga Cordyceps and More for Brain Function and Immune Support | Unflavored 16.9 oz
Four Sigmatic$27.344.0★686 rev
Newest
by launch date
Micro Ingredients Organic Mushroom 10-in-1 Blend 5 oz | Chaga Lions Mane Cordyceps & More | Great for Smoothies & Daily Use | Non-GMO Vegan Friendly
Micro Ingredients$22.295,176 rev
PlantFusion Mushroom Protein Powder - 3 in 1 Vegan Protein Powder Mushroom Supplement and Adaptogen Supplement - Support Mental Focus Immunity and Recovery - Vanilla 1lb
PlantFusion$32.2193 rev
OM MUSHROOM SUPERFOOD Master Blend Vegan Protein Organic Vanilla Plant Protein Powder GLP-1 Friendly Excellent Source of Protein Good Source of Fiber 10 Functional Mushrooms 16 Servings
OM MUSHROOM SUPERFOOD$25.26391 rev
Four Sigmatic Organic Vegan Protein Powder | 18g Plant-Based Protein per Serving | Gluten Free Dairy Free Soy Free Non-GMO with No Filler Ingredients | 21.16oz 15 Servings | Vanilla
Four Sigmatic$29.18880 rev
Four Sigmatic Organic Plant-Based Protein Powder | Clean Vegan Protein Elevated with Lions Mane Chaga Cordyceps and More for Brain Function and Immune Support | Creamy Cacao 21.16 oz
Four Sigmatic$29.52706 rev
Trending
90-day click momentumOM MUSHROOM SUPERFOOD Master Blend Vegan Protein Organic Vanilla Plant Protein Powder GLP-1 Friendly Excellent Source of Protein Good Source of Fiber 10 Functional Mushrooms 16 Servings
OM MUSHROOM SUPERFOOD$25.264.4★
Four Sigmatic Organic Plant-Based Protein Powder | Clean Vegan Protein Elevated with Lions Mane Chaga Cordyceps and More for Brain Function and Immune Support | Peanut Butter 21.16 oz
Four Sigmatic$29.534.4★
Four Sigmatic Organic Plant-Based Protein Powder | Clean Vegan Protein Elevated with Lions Mane Chaga Cordyceps and More for Brain Function and Immune Support | Creamy Cacao 21.16 oz
Four Sigmatic$29.524.2★
Micro Ingredients Organic Mushroom 10-in-1 Blend 5 oz | Chaga Lions Mane Cordyceps & More | Great for Smoothies & Daily Use | Non-GMO Vegan Friendly
Micro Ingredients$22.294.5★
Four Sigmatic Organic Vegan Protein Powder | 18g Plant-Based Protein per Serving | Gluten Free Dairy Free Soy Free Non-GMO with No Filler Ingredients | 21.16oz 15 Servings | Vanilla
Four Sigmatic$29.184.3★
Demand
Weekly Amazon search volume, last 44 weeks — -0.7% search growth over the last 90 days.Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it literally doesnt change the taste at all”
“Excellent product”
“Great flavor,”
“Healthy protein”
“Small scoop with concentrated ingredients”
“I focus a lot better”
“Product just as described”
“Sustained Mushroom Energy”
“slight sweetness were perfect”
“easy to mix is quick”
What buyers complain about
“not very tasty for me”
“the flavor is rough”
“When added to food or liquid you cannot tell its a protein powder”
“But to expensive for long time use”
“Too salty”
“This product doesnt dissolve in cold or cool liquid”
“It is the middle of the night and I am up again with a terrible stomach ache, vomiting etc”
“Its dryer, saltier, and smells like paint”
“Gritty”
“The photo shows no brown rice”