muscletech protein powder
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Great$46.61avg listing price — sweet spot $15–$100
Price range
Great$13.13–$89.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.0M$1.0M/yr · 787K searches
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,174.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
40
Top-5 brand share
100%
Open market
0%
- MuscleTech65%
- Mutant19%
- Muscletech12%
- Dymatize3%
- Optimum Nutrition2%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 37 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscletech Whey Protein Powder (Vanilla Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$59.424.6★5,488 rev
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★2,707 rev
Muscletech Grass-Fed Whey Protein Powder (Deluxe Vanilla 1.8 lb) - Smoothie & Milkshake Mix Supports Muscle Gain & Recovery - 20g Protein - Non-GMO & Gluten-Free
MuscleTech$25.674.5★2,658 rev
Muscletech Whey Protein Powder (Milk Chocolate 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
MuscleTech$56.474.5★7,713 rev
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs
Mutant$48.464.4★2,757 rev
Newest
by launch date
Mutant Mass Extreme 2500 High Calorie Mass Gainer Whey Protein Powder for Muscle Building and Weight Gain Clean Calories with Whole Food Carbs - Triple Chocolate 2.2 lb
Mutant$23.342,757 rev
MuscleTech Thermogenic Testosterone Booster for Men AlphaTest Thermo - T-Boost Mens Supplement with Tribulus Terrestris - Male Gym Workout Supplements for Muscle Growth Stamina & Energy - 90 Pills
MuscleTech$23.74549 rev
Muscletech Nitric Oxide Supplements for Men & Women Muscle Builder (60 Capsules) - Nitric Oxide Booster Supplement Supports Muscle Gain & Performance - 400mg Peak ATP for Enhanced Strength
MuscleTech$34.295,716 rev
Muscletech High-Protein Mass Gainer (Vanilla Milkshake 6LB) - Mass Tech Extreme 2000 Mass Gainer Protein Powder Supplement - Weight Gainer for Increase Muscle & Enhanced Recovery - Packaging May Vary
MuscleTech$45.861,378 rev
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs
Mutant$48.462,757 rev
Trending
90-day click momentumMutant Mass Extreme 2500 High Calorie Mass Gainer Whey Protein Powder for Muscle Building and Weight Gain Clean Calories with Whole Food Carbs - Triple Chocolate 2.2 lb
Mutant$23.344.4★
Mutant Mass Extreme 2500 - High Calorie Mass Gainer Whey Protein Powder with Whole Food Carbs - Muscle Building & Weight Gain for Extreme Hard Gainers - Triple Chocolate 6 lbs
Mutant$48.464.4★
Muscletech Whey Protein Powder (Cookies & Cream 4 Pound) - Nitro-Tech Ultimate Muscle Building Formula with Whey Protein Isolate - 30g of Protein 3g of Creatine & 6.8g of BCAA - Packaging May Vary
Muscletech$62.214.6★
MuscleTech Pre-Workout Powder Vapor X5 - Sports Nutrition Muscle Building Supplements for Women & Men - Intense Muscle Pump Energy Powder Drink Mix - Miami Spring Break 272g (30 Servings)
MuscleTech$22.774.3★
Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)
Optimum Nutrition$49.764.5★
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -4.3% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Taste”
“Excellent Quality and Amazing Results🌟 Ive been using this creatine for over a year”
“Great protein powder”
“Nice vanilla flavor”
“Fair price”
“helps you put on weight fast”
“Good vitamins”
“enhance muscle recovery”
“Does help you gain weight”
“As advertised”
What buyers complain about
“Doesnt taste good”
“Smells awful”
“Unhealthy Product”
“Needs quality control”
“Do not buy the vanilla cream flavor, its awful”
“Pill size is average”
“Not worth it”
“Gastrointestinal Side Effects”
“Big”
“but contains sucralose. not so good”