muscle protein powder
Skip it38/100a small market ($80K/yr) — muscle protein powder doesn't clear our bar today.
Market/yr
$80K
Growth (1y)
+109.7%
Products
9
Brands
5
was 9 a year ago
Sellers
29
Price range
$23.24–$81.68
Returns
0.0%
Rating
4.4★
Skip it
Scored 38/100 across market size, growth, competition, quality gap, and returns.
Demand
Weekly Amazon search volume, last 104 weeks — +109.7% year over year.Seasonality
Monthly demand index across the year — 1.00 is average.No pronounced peak months · busiest ÷ quietest = 1.5×
Competition
- GNC58%
- Dymatize21%
- Optimum Nutrition11%
- Naturade7%
- Supragenix3%
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack. 5 brands and 29 sellers compete here.
Brands
5 falling
was 9 a year ago
Sellers
29
Top 5 brand share
100%
Product shelf
All 9 tracked products in this niche.
GNC Pro Performance Bulk 1340 - Protein Powder for Active Lifestyles - Sports Nutrition for Muscle Fuel - Nutrient-Dense Blend with Creatine & Glutamine - Cookies & Cream - 114.24 Oz (9 Servings)
GNC
$53.724.0★5 reviews
Dymatize Super Mass Gainer Protein Powder Gourmet Vanilla 52g Protein 1g Creatine 1280 Calories 10.7g BCAAs 245g Carbs Contains Whey Protein Powder Isolate and Casein (8 Servings)
Dymatize
$41.074.5★9,308 reviews
Naturade Weight Gain Nutrition Drink Mix for Healthy Weight Support Balanced Calories with Protein Vitamins & Minerals Vanilla - 20.3 oz
Naturade
$23.244.2★3,472 reviews
Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)
Optimum Nutrition
$49.764.5★34,752 reviews
GNC AMP Mass XXX Clinically Proven Weight Gainer Protein Powder Improves Strength and Size 780 Calories 50g Protein Micronized Amino Acids Creatine Betaine Vanilla 13 Servings 6 Pounds
GNC
$81.684.8★166 reviews
GNC Pro Bulk 1340 2.0 Double Chocolate 15 Servings
GNC
$81.660.0★0 reviews
Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Vanilla 6 Pound (Packaging May Vary)
Optimum Nutrition
$52.404.5★19,893 reviews
Supragenix CB-1 Weight Gainer Pills (90 Count) | Weight Gain Support for Women & Men | Clinically Tested Appetite Booster | Powerful Mass Gainer
Supragenix
$65.114.2★562 reviews
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“this really help me maintain the weight”
“Helps you gain weight”
“Good quality”
“This protein powder is excellent”
“Flavor is good”
“Easy to mix”
“Definitely worth the money”
“It really does work”
“I didnt experience any side effects”
What buyers complain about
“Mildly effective. Didn't get great results”
“Waste of money”
“I saw absolutely no increase in appetite”
“it doesn't taste much like vanilla”
“Full of garbage”
“its no good, plus half a cup supplies only 10 grams of protein, scarcely more than 2 tablespoons of peanut butter”
“Using scoops and grams isnt helpful — every scoop is different, and how many people weigh a powder”
“Seems discriminatory”
“Not a fan of the flavor”
“serving size is HUGE”