muscle builder for men
Worth a lookShows low returns (0.0%), but soft demand (-11.6% this quarter) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$31.72avg listing price — sweet spot $15–$100
Price range
Great$3.47–$79.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Good$357K$357K/yr · 438K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad14,107.92avg incumbent reviews — the moat a new listing must climb
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
75
Top-5 brand share
71%
Open market
23%
- MuscleTech30%
- Jacked Factory14%
- Nutrex Research10%
- Prime Labs8%
- UNALTERED8%
- Nutricost6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Muscletech HMB Supplements 1000mg Clear Muscle (42 Liquid Softgels) - Highest Grade HMB for Lean Muscle & Recovery-HMB Free Acid Muscle Supplement-Help Decrease Muscle Breakdown - Packaging May Vary
MuscleTech$19.304.4★3,400 rev
Nutrex Research Anabol Hardcore Anabolic Activator Muscle Builder and Hardening Agent 60 Pills Fast Acting Liquid Capsules - 1 Month Supply
Nutrex Research$37.074.3★5,308 rev
Prime Labs - Mens Testosterone Booster - Stamina Endurance & Strength Booster - 60 Caplets
Prime Labs$21.934.1★95,166 rev
UNALTERED Anabolic Muscle Builder for Men - Growth Size Strength - Natural Muscle Building Supplement & Energy Booster - Tribulus Terrestris Ginseng Vitamin D3 Ashwagandha - 150 Capsules
UNALTERED$46.894.4★2,339 rev
Muscletech Nitric Oxide Supplements for Men & Women Muscle Builder (60 Capsules) - Nitric Oxide Booster Supplement Supports Muscle Gain & Performance - 400mg Peak ATP for Enhanced Strength
MuscleTech$34.294.4★5,716 rev
Newest
by launch date
NutraBio Growth Peptides |Muscle Accelerator with DiLeucine & PeptiStrong | Peptides for Muscle Growth Men & Women- 28 Servings- 196 Capsules
NutraBio$79.2081 rev
3-AD Black Series - Patented Adrenal Metabolite for Muscle Strength Density & Performance - Hardcore Muscle Support - 60 Capsules
3AD LLC$75.3339 rev
STRIVLABS Peak Potential 12-in-1 Testosterone Support for Men Fenugreek Ashwagandha & Tongkat Ali Natural Strength Energy & Muscle Builder 90 Capsules
STRIVLABS$39.61623 rev
Testosterone Supplement for Men for Muscle Growth Stamina & Performance | Testosterone Booster Muscle Builder for Men | Test Boost Max with Tongat Ali | Test Booster & Male Enhancement | 60 Gummies
Nobi Nutrition$12.907,627 rev
Nutrex Research Anabol Ripped Anabolic 2 in 1 Muscle Builder for Men Muscle Growth Supplements Shredding Formula Recovery Thermogenic Support Lean Physique 60 Count
Nutrex Research$38.70601 rev
Trending
90-day click momentumTestosterone Supplement for Men for Muscle Growth Stamina & Performance | Testosterone Booster Muscle Builder for Men | Test Boost Max with Tongat Ali | Test Booster & Male Enhancement | 60 Gummies
Nobi Nutrition$12.904.1★
3-AD Black Series - Patented Adrenal Metabolite for Muscle Strength Density & Performance - Hardcore Muscle Support - 60 Capsules
3AD LLC$75.333.9★
MuscleTech Creatine Monohydrate Powder Platinum Pure - Unflavored Micronized Creatine for Men & Women - Workout Supplements for Performance Muscle Recovery & Builder-(80 Servings) Packaging May Vary
MuscleTech$21.224.6★
Optimum Nutrition Serious Mass Weight Gainer Protein Powder Mass Gainer Vitamin C and Zinc for Immune Support Creatine Chocolate 6 Pound (Packaging May Vary)
Optimum Nutrition$49.764.5★
NutraBio Growth Peptides |Muscle Accelerator with DiLeucine & PeptiStrong | Peptides for Muscle Growth Men & Women- 28 Servings- 196 Capsules
NutraBio$79.204.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“helps with energy”
“Great deal”
“As advertised”
“Works ok”
“Good taste”
“Love this vitamin”
“Love the ingredients”
“Muscle recovery”
“Good supplement”
What buyers complain about
“Didn't dissolve well”
“Didn't work for me”
“They had a weird taste”
“the dose is low. 750 mg total”
“Dangerous Side Effects”
“Horrible quality”
“expensive”
“No energy”
“yikes belly bloat”
“Bad ingredients bad mood swings, just bad”