moxibustion
Worth a lookShows a thin review moat (133 avg reviews), but soft demand (-35.1% this quarter) keeps it on the watch list.
Review moat
Great132.65avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Price range
Great$9.95–$36.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 6% kills the launch gate
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$156K$156K/yr · 182K searches
Growth
Bad-35.1%90-day search growth — must beat 0% to launch
Competition
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
24
Top-5 brand share
59%
Open market
35%
- OSPNIEEK23%
- LongHerb11%
- Yamasho Choseikyu Moxa9%
- Alumeng9%
- Uloveido7%
- WUKESI6%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OSPNIEEK Pure Moxa Rolls 10 Rolls Handmade Mild Moxibustion Mugwort Sticks Natural Moxa Cones for Waist Neck Knee Back Acupoint Care Ai Jiu
OSPNIEEK$11.504.2★213 rev
Chosei-Kyu-Ibuki Moxa (box of 100) -1 box
Yamasho Choseikyu Moxa$28.084.4★211 rev
Smokeless Moxa Sticks 5 pcs.No Smoke is producedduring moxibustion.it is no Longer Bothered by the Smokebrought by Traditional Moxa Stick.Made of Pure mugwortand carbonized. (1x5 Rolls Moxa Sticks)
Alumeng$10.014.2★59 rev
LongHerb Moxa Stick for Moxibustion The Moxibustion Sticks are Made of 60:1 high-Purity Mugwort Aged for 10 Years Self Adhesive Mini Moxa Rolls Portable Safe Home for Acupuncture (50pcs)
LongHerb$14.434.1★47 rev
Moxa Sticks Natural Mugwort Rolls Pure Handmade 3-Years Purity Wormwood for Moxibustion 10 per Box
AMTOOCH$19.674.3★208 rev
Newest
by launch date
5-Year Aged Mugwort 30:1 Moxa Rolls 10 Handmade Moxibustion Sticks Stone-Milled Hand-Rolled Long Burning Moxa for Waist Neck Knee Back Acupoint Care Ai Jiu
Generic$19.896 rev
10 Pcs Smokeless Moxa Sticks - Pure Moxa Stick for Moxibustion Therapy High Density Smokeless Moxa Premium Moxa Sticks for Moxibustion Long-Lasting Moxibustion Sticks
LongHerb$13.805 rev
Traditional Moxa Stick Burner Kit 40 Herbal Moxa Sticks Included Portable Wooden Moxibustion Holder No Electricity NeededAuthentic Heat Therapy for Relaxation & Acupoint Massage at Home
WUKESI$36.133 rev
LongHerb Moxa Stick for Moxibustion The Moxibustion Sticks are Made of 60:1 high-Purity Mugwort Aged for 10 Years Self Adhesive Mini Moxa Rolls Portable Safe Home for Acupuncture (50pcs)
LongHerb$14.4347 rev
LongHerb Moxa Sticks for Moxibustion 54 Rolls Sticks Pure Mugwort 60:1 High-Purity Moxa Wool from 10-Year-Old MugwortNatural Moxa Cones for Waist Neck Knee Back Acupoint Care
LongHerb$14.2137 rev
Trending
90-day click momentum5-Year Aged Mugwort 30:1 Moxa Rolls 10 Handmade Moxibustion Sticks Stone-Milled Hand-Rolled Long Burning Moxa for Waist Neck Knee Back Acupoint Care Ai Jiu
Generic$19.895.0★
10 Pcs Smokeless Moxa Sticks - Pure Moxa Stick for Moxibustion Therapy High Density Smokeless Moxa Premium Moxa Sticks for Moxibustion Long-Lasting Moxibustion Sticks
LongHerb$13.803.6★
12 Rolls Moxa Stick for moxibustion 50:1 Extraction 3 Year Chen Mugwort Pure Moxa Rolls Herbal Handmade Wormwood Sticks for Gentle moxibustion 20cm
YUYAJK$32.144.2★
Traditional Moxa Stick Burner Kit 40 Herbal Moxa Sticks Included Portable Wooden Moxibustion Holder No Electricity NeededAuthentic Heat Therapy for Relaxation & Acupoint Massage at Home
WUKESI$36.134.7★
Velorique Smokeless Copper Moxa Box Copper Tank Moxibustion Treatment Tool Ai Jiu Bag with Box for Neck Shoulder Back for Remove Dampness (Green)
Velorique$12.184.0★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.1% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 1.6×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Lovely scent”
“Very helpful product”
“Easy to use”
“Good value”
“relieve muscle pain Ive had for weeks”
“have definitely helped with my aching joints”
“consistent heat”
“Efficient”
“The adhesive is strong enough to keep the rolls securely in place on my waist, shoulders, or knees,”
“Long lasting”
What buyers complain about
“The smell is pretty intense”
“then as soon as I use the body part that needed help-I hurt again”
“Cheap version burns poorly”
“Do not buy this product because it doesn't work”
“The quality of the rolls were very poor”
“My complaint is that the rolls are too large to fit in a standard Moxa holder and extinguisher”
“avoidthin skin”
“Can be dangerous to someone with health issues”
“Then once it finally gets warm enough, the heat only lasts a few minutes — not long enough for a full, effective treatment session”
“It unfortunately burned my skin”