mountain ice
Launch itA $1.3M/yr market growing +5.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 6% kills the launch gate
Avg price
Incredible$23.12avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.87–$49.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 554K searches
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,307.35avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
107
Top-5 brand share
100%
Open market
0%
- Biofreeze83%
- Mineral Ice16%
- Sheló NABEL1%
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biofreeze Professional Gel Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 4 Fl Oz
Biofreeze$13.854.7★16,334 rev
Biofreeze Professional Gel Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 32 Fl Oz
Biofreeze$49.174.8★15,125 rev
Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874.7★4,161 rev
Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz
Biofreeze$13.534.6★2,748 rev
Biofreeze Professional Pain Relief Gel 4 oz Tube (3-Pack) - Fast Cooling Relief for Arthritis Muscle Soreness Joint Back Neck Knee Pain & More
Biofreeze$34.934.7★16,334 rev
Newest
by launch date
Biofreeze Dry Stick Mess-Free Relief for Neck Shoulder Knee Hip Hand & Joint Cooling Menthol Pain Relief Stick 100+ Uses
Biofreeze$12.351,219 rev
Biofreeze Overnight Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Lavender Scented Menthol Gel 3 Fl Oz
Biofreeze$13.532,748 rev
Shel NABEL Mineral Ice-Muscle Relaxing 265ml (8.96 fl oz)
Sheló NABEL$32.2417 rev
Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874,161 rev
Biofreeze Pain Relief Cream for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Cooling Menthol Pain Cream 3 Oz
Biofreeze$11.3715,426 rev
Trending
90-day click momentumBiofreeze Professional Gel Pain Relief for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 4 Fl Oz
Biofreeze$13.854.7★
Biofreeze Professional Colorless Pain Relief Roll On Knee & Simple Backache Relief Arthritis Pain Reliever Neck Pain Relief Cooling Joint Pain Relief Roll-On Menthol Gel 3 Fl Oz
Biofreeze$12.844.7★
Biofreeze Professional Gel Pain Relief Knee & Lower Back Pain Relief Arthritis Pain Reliever Sore Muscle Relief Neck Pain Relief Cooling Joint Pain Relief Menthol Gel 32 Fl Oz
Biofreeze$48.214.8★
Biofreeze Pain Relief Gel for Knee Neck Hip Joint Shoulder & Simple Backache Arthritis Pain Reliever Sore Muscle Relief Colorless Menthol Gel 4 Fl Oz (Pack of 3)
Biofreeze$32.594.6★
Mineral Ice Original Therapeutic Menthol Pain Relief Gel. Greaseless with Deepcold Pain Reliever. Provides Cooling & Penetrating Relief for Arthritis Simple Backache Strains & Sprains (8 Ounce)
Mineral Ice$9.874.7★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“it worked great”
“Really great effective product”
“Reasonable in price”
“Easy to use”
“No mess easy to use smell is wonderful”
“As advertised”
“The spray is good and works”
“It lasts awhile”
“This the perfect size”
“Mineral ice is awesome and works great”
What buyers complain about
“Doesn't work”
“this scent is super weird”
“Not worth the cost”
“The container seems small”
“not a spray”
“Wears off in a few mins”
“Not strong”
“Garbage”
“looks like it was used”
“Hard to use”