mosquito repellent wearable
Worth a lookShows demand growing +317.9% this quarter, but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Growth
Incredible+317.9%90-day search growth — must beat 0% to launch
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Price range
Great$4.39–$71.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,659.94avg incumbent reviews — the moat a new listing must climb
Market size
Bad$32K$32K/yr · 52K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
53
Top-5 brand share
97%
Open market
1%
- OFF!54%
- Cliganic23%
- Thermacell15%
- Dr. Talbot's3%
- SC Johnson2%
- BugMD2%
- Open — no brand owns it (1 brand, 1%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OFF! Clip-On Mosquito Repellent Refill Provides 12 Hours of Protection 2 Count
OFF!$26.244.3★599 rev
OFF! Clip-On Mosquito Repellent Clip-On Fan Unit and 1 Repellent Refill Attaches to Belt Waistband or Purse
OFF!$31.664.1★1,627 rev
Thermacell Mosquito Portable Repeller; Includes 12-Hour Refill; 15 Foot Zone of Protection; Highly Effective Mosquito Repellent; Bug Spray Alternative; Scent Free
Thermacell$18.754.5★19,088 rev
Cliganic Mosquito Repellent Pack (2 Clips + 4 Refill Pellets) - Natural DEET-Free Essential Oil Infused Summer Essentials Beach Accessories Hiking & Camping
Cliganic$15.154.1★503 rev
OFF! Clip-On Mosquito Repellent Refills 2 Refills
OFF!$29.894.5★17 rev
Newest
by launch date
Bear Grylls Mosquito Repellent Bracelets | DEET-Free | 10 Pack
Bear Grylls$19.12786 rev
BugMD Squito Stickers Mosquito Repellent Patch Stickers for Adults (78 Patches) Safe & Effective Insect Repellent Patches for Toddlers Kids Camping Beach & Outdoor Essentials
BugMD$19.304,443 rev
Cliganic Mosquito Repellent Pack (2 Clips + 4 Refill Pellets) - Natural DEET-Free Essential Oil Infused Summer Essentials Beach Accessories Hiking & Camping
Cliganic$15.15503 rev
Cliganic Mosquito Repellent Pack (1 Clip + 2 Refill Pellets) - Natural DEET-Free Essential Oil Infused Summer Essentials Beach Accessories Hiking & Camping
Cliganic$9.88503 rev
Dr. Talbots Mosquito Clips for Baby & Toddler with Naturally Inspired Ingredients Citronella & Lemongrass DEET Free 1 Pack (2 Clips)
Dr. Talbot's$4.39867 rev
Trending
90-day click momentumCliganic Mosquito Repellent Pack (2 Clips + 4 Refill Pellets) - Natural DEET-Free Essential Oil Infused Summer Essentials Beach Accessories Hiking & Camping
Cliganic$15.154.1★
BugMD Squito Stickers Mosquito Repellent Patch Stickers for Adults (78 Patches) Safe & Effective Insect Repellent Patches for Toddlers Kids Camping Beach & Outdoor Essentials
BugMD$19.304.0★
OFF! Backyard Outdoor Mosquito Repellent Coil Starter Pack Perfect for Outdoor Patios Country Fresh Scent 3 Piece
OFF!$6.784.2★
Off! Clip-On! Mosquito Protection Fan Circulated Repellent Black
OFF!$37.533.3★
OFF! Clip-On Mosquito Repellent Refill Provides 12 Hours of Protection 2 Count
OFF!$26.244.3★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +317.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.0×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best insect Repellent”
“No complaints so far”
“Easy to store”
“Product as described”
“the scent is strong”
“Was very effective”
“It's worth every penny”
“Handy to carry a few packets around”
“Strong -- and effective”
“The design is nice”
What buyers complain about
“Did not work properly”
“Doesnt repel mosquitoes”
“Sticking problem”
“was way cheaper”
“Failed After First Use – Would Not Recommend”
“has a strong scent”
“Unreliable igniter, turning on the Thermacell rarely works”
“Relatively ineffective”
“Absolutely garbage, it just doesnt work”
“They were difficult to keep on”