Skip to content
81

mosquito repellent outdoor patio

Launch it

A $25.5M/yr market growing +367.1% this quarter with returns at 0.8% — clears our launch bar.

Market size 100Growth 100Conversion 75Competition 84Returns 96Price range 82Avg price 90Brand share 67Review moat 21Quality gap 52

Market size

Incredible$25.5M

$25.5M/yr · 17.5M searches

Growth

Incredible+367.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 6% kills the launch gate

Avg price

Great$20.85

avg listing price — sweet spot $15–$100

Competition

Great31%

top-5 click share — an open shelf

Price range

Great$3.98–$72.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,732.11

avg incumbent reviews — the moat a new listing must climb

Competition

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

373

Top-5 brand share

65%

Open market

32%

  • OFF!34%
  • Thermacell13%
  • Repel9%
  • Cliganic5%
  • GOOTOP4%
  • SPARTAN MOSQUITO4%

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$765K6%$1.5M9%$2.3M12%$3.1M101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +367.1% search growth over the last 90 days.
1.0M600KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 10.4×

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control28%

“Best bug repellent”

Smell15%

“Doesn't stink”

Ease Of Use8%

“Easy to operate”

Quality-Overall7%

“The build quality is great”

Advertised Vs Actual Product4%

“Works as directed”

Comfort-Overall4%

“comfortable to wear”

Value For Money4%

“very affordable”

Suitable For Indoor2%

“works well for a home where indoor”

Spray/Flow2%

“easy to spray”

Assembly/Installation2%

“easy to put together”

What buyers complain about

Pest/Insect Control30%

“Does not repel mosquitos”

Functionality-Overall15%

“Did NOT work”

Smell6%

“Horrible smell”

Value For Money5%

“A little pricey”

Durability4%

“Broken”

Size-Overall3%

“Bag is small”

Advertised Vs Actual Product2%

“Not as described”

Spray/Flow2%

“Faulty spray”

Leak-Proof2%

“It leaks”

Quality-Overall2%

“Decrease in quality - Saddened”

Top return reasons

Functionality-Overall21%
Pest/Insect Control17%
Value For Money12%
Size-Overall10%
Advertised Vs Actual Product9%
Leak-Proof6%
Spray/Flow4%
Defective Material/Parts4%
Smell3%
Durability1%