mosquito repellent lotion
Worth a lookShows demand growing +185.6% this quarter, but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Growth
Incredible+185.6%90-day search growth — must beat 0% to launch
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.1%return rate — above 6% kills the launch gate
Avg price
Great$21.48avg listing price — sweet spot $15–$100
Price range
Great$10.48–$35.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$347K$347K/yr · 137K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,776.4avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Competition
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
13
Top-5 brand share
100%
Open market
0%
- Boogie66%
- ZEVO26%
- Sawyer7%
- Open — no brand owns it (0%)
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★2,690 rev
Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)
ZEVO$35.034.6★767 rev
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★24,580 rev
Zevo On-Body Mosquito Repellent & Tick Repellent for Humans - DEET-Free* Bug Spray and Insect Repellent Lotion - Odorless Non-Sticky 8 Hour Protection (1 Lotion 1 Pump Spray 1 Aerosol Spray)
ZEVO$34.694.6★767 rev
Zevo On-Body Lotion Insect Repellent Lotion for Mosquitoes/Ticks 5.8 oz
ZEVO$15.694.5★78 rev
Newest
by launch dateZevo On-Body Lotion Insect Repellent Lotion for Mosquitoes/Ticks 5.8 oz
ZEVO$15.6978 rev
Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)
ZEVO$35.03767 rev
Zevo On-Body Mosquito Repellent & Tick Repellent for Humans - DEET-Free* Bug Spray and Insect Repellent Lotion - Odorless Non-Sticky 8 Hour Protection (1 Lotion 1 Pump Spray 1 Aerosol Spray)
ZEVO$34.69767 rev
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.492,690 rev
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.4824,580 rev
Trending
90-day click momentumZevo On-Body Mosquito Repellent & Tick Repellent for Humans - DEET-Free* Bug Spray and Insect Repellent Lotion - Odorless Non-Sticky 8 Hour Protection (1 Lotion 1 Pump Spray 1 Aerosol Spray)
ZEVO$34.694.6★
Boogie Insect Repellent Lotion for Mosquitoes Ticks & Flies - 6 fl oz - DEET Alternative Mosquito Repellent - Up to 14-Hour Protection - Fragrance-Free
Boogie$11.494.7★
Zevo On-Body Tick & Mosquito Repellent Spray - 8-Hour Insect & Bug Spray - Odorless Non-Sticky Formula for the Whole Family (1 Pump Bottle & 2 Aerosol Bottles)
ZEVO$35.034.6★
Sawyer Products SP564 Premium Insect Repellent with 20% Picaridin Lotion 4-Ounce
Sawyer$10.484.6★
Zevo On-Body Lotion Insect Repellent Lotion for Mosquitoes/Ticks 5.8 oz
ZEVO$15.694.5★
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +185.6% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 11.2×
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Best Insect Repellent”
“We have been using this product for about 3 years now and no complaints”
“its comfortable on the skin without a strong odor”
“Easy to use and effective”
“As advertised”
“Doesnt feel greasy or anything and truly odorless”
“Definitely worth the money”
“Best spray”
“It feels so good on my skin”
“nope, everything felt super clean unlike other products that feel sticky and greasy”
What buyers complain about
“Mosquitoes still bite me”
“Did not work”
“Bigger then expected, looking forward to having it when my baby gets older & bigger”
“It does not leave my skin sticky either”
“No scent”
“Lotion came leaking and damaged”
“it feels watery”
“A little bit slippery”
“No-See-Um Insect Repellent. Zero bites. Previously destroyed”
“this was so expensive Ill be through with this in a few uses by the looks of it”